PureData for Analytics: The marketing data repository
Our marketing campaign scenario is based on the marketing repository deployed in an IBM PureData™ System for Analytics. In this chapter, we describe how the marketing repository can be created and provisioned in a managed and governed way. Metadata is used as the foundation to build the repository and as a result there is a consistent repository and also confidence in the data made available to the marketers. Data quality, accountability, traceability, origin, business meaning, privacy, and ...
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