Using IBM Industry Models for marketing
In this chapter, we review two options for creating the marketing repository:
•Using a stand-alone data mart
•Using a data mart integrated with a data warehouse
When creating a data mart, the main steps are as follows:
1. Requirements analysis
2. Logical data modeling
3. Physical data modeling and database implementation
4. Data mart population
The two main sources of data for the marketing repository are customer data from the Customer Master Repository and product and account data from the source systems. ...
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