Enhance Inbound and Outbound
Marketing with a Trusted
Single View of the Customer
Build on an IBM Enterprise Marketing Management PlatformInclude business and IT functionality for marketingUse an IBM industry standard data model
IBM Campaign and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer ...
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