Good design has to tell a story. It has to stop people, and it has to make them wonder. Good design is a conversation.
—Zahid Sardar, design editor and author
Good design is a lot like clear thinking made visual.
—Edward Tufte, statistician and author
Good designers must always be avant-gardists, always one step ahead of the times. They should—and must—question everything generally thought to be obvious. They must have intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
—Dieter Rams, German industrial designer