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Engineering Design and the Product Life Cycle by John K. Estell, Kenneth J. Reid

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CHAPTER 4

THE PRODUCT LIFE CYCLE

What we did ten years ago with the PlayStation was a phenomenal success story for the company. That product had a ten-year life cycle, which has never been done in this industry.

—Ian Jackson, free software author

Don’t find customers for your products, find products for your customers.

—Seth Godin, marketer and author

They always say time changes things, but you actually have to change them yourself.

—Andy Warhol, American artist, director and producer

Our engineering team has followed an engineering design process and developed what we believe to be the ultimate, the quintessential, the finest smart watch ever seen. The final design is within our outlined constraints. All requirements have been met. All criteria ...

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