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Engineering Design and the Product Life Cycle by John K. Estell, Kenneth J. Reid

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CHAPTER 1

WHAT IS DESIGN?

You cannot understand design if you do not understand people; design is made for people.

—Dieter Rams, German industrial designer

Design is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.

—Don Norman, design author

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

—Steve Jobs, Apple Corporation

If you think good design is expensive, you should look at the cost of bad design. ...

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