Glossary
In this section you’ll find a list of terms used throughout the book as they relate to Engagement Marketing.
Aggregator A web-based tool or application that collects syndicated content.
App Short for Application, this is a program or add-on, usually for Facebook or for a mobile device (i.e., an iPhone or BlackBerry). Its purpose is to deepen user interaction and provide greater depth of functionality and engagement. For example, Facebook has created apps for the iPhone and Android phone to enhance the mobile Facebook experience.
Comments Many social media sites encourage readers and viewers to leave comments on content that others have posted, whether that content is a quick status message, a video, an article, or a picture. Some sites, like Facebook, use the number of comments to determine the placement of a post in a user’s News Feed. On YouTube, video “owners” have the ability to turn off comments for an individual video.
Crowdsource Crowdsourcing is the practice of asking a collection of individuals online for opinions, suggestions, or submissions. For example, if you can’t choose between two articles for the company newsletter, ask the people who Like you on Facebook or follow you on Twitter which one you should include.
Or you could simply post both stories to Facebook and Twitter to discover which one resonates more with your audience based on the number of Likes, shares, comments, or retweets. Crowdsourcing can also be helpful if you’re planning an event and can’t ...
