Praise for Engage!
“Social networks empower everyday people to become remarkable. How do you now earn their attention and also become remarkable in the process? Engage! is your answer.”
–MC Hammer
“It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and ultimately relevance. This book helps you engage … without it you're competing for second place.”
–Mark Cuban, owner, Dallas Mavericks, investor, entrepreneur, Chairman of HDNet
“Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach.”
–Tony Hsieh, CEO of Zappos.com
“The power of top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust.”
–Guy Kawasaki, co-founder of Alltop
“Social media is changing everything about the way people relate socially, in commerce, and politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal.”
–Craig Newmark, founder, Craigslist.com
“Brian Solis has shown once again his deep understanding of the power of new media. He shows ...
