Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Preface

We are at the beginning of something new and incredible, and its paths and processes are for the most part undefined and far from standardized. Social media is a great equalizer and it's leveling the playing field for those who can demonstrate adeptness and vision. If this is you, it's time to speak up. It's time to show executives, peers, and stakeholders that you care. With a little homework, the case can be made quite easily and impressively. It just takes a little bit of extra time and passion to do so.

You are needed now more than ever to help the brand best position itself to compete in the "now web" and for the future.

It takes a champion to rally support from within.

It takes a champion to connect customer needs with company solutions.

It takes a champion to become the customer the business needs to reach.

It takes a champion to guide decision makers within the organization on how to best implement social tools and services, how to use them, how to establish guidelines, and how to measure success and ROI.

You're a purveyor of new media, but then again, so is everyone else, it seems. Suddenly, everyone is a social media expert, but very few are indeed champions and far fewer are change agents.

So what are you going to do to rise above the fray while also delivering true, incontestable value to those you are helping?

Ask yourself ...

Are you an evangelist or a consultant"

Are you an extension of your company brand or are you an employee"

Are you a leader or a follower, or are ...