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Energy Efficiency by Fereidoon P. Sioshansi

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Chapter 23

The Ultimate Challenge

Getting Consumers Engaged in Energy Efficiency

Alex Laskey1 and Bruce Syler2, 1Opower, 2Connexus

1 Introduction

Customer engagement is an increasingly important topic of converstation within the energy industry. The central challenge: Most Americans don’t spend a lot of time thinking about their home energy usage. A recent study from Accenture estimated that the average American interacts with their utility just 7 minutes a year.1

How do you help people save energy in just 7 minutes a year? One approach is to take the consumer out of the loop through increased automation. Under such a scheme, a smarter grid communicating directly with smarter home energy appliances achieves a fully automated home energy usage experience. ...

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