Chapter 10. New Kids on the Block
The change in the software business is not lost on the industry as a whole. Gartner, Inc., predicts that up to 40% of all applications will be delivered over the Internet within the next 2–3 years. Gartner, IDC, and Fortune Magazine have all cited software as service, or software on demand, as one of the key megatrends. In August 2003, Business Week interviewed a number of technology industry leaders. All were asked, “What technologies are you excited about now?” Oracle CEO Larry Ellison replied, “Sure, Wi-Fi, even 3G, is fairly cool, albeit expensive. But the thing I'm most interested in is software as a service.”
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