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Encyclopedia of E-Commerce Development, Implementation, and Management

Book Description

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board
  5. Preface
  6. About the Editor
  7. Section 1: E-Commerce Business Models
    1. Chapter 1: Business Model Renewal for Manufacturing Firms and Emerging Technologies
      1. INTRODUCTION
      2. BACKGROUND
      3. THE LEVELS OF THE ENTERPRISE REALIGNMENT FRAMEWORK
      4. RESEARCH RESULTS AND DISCUSSION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Creating Business Opportunities
      1. INTRODUCTION
      2. BACKGROUND
      3. BUSINESS MODEL CONSTRUCTION METHOD
      4. VALUE CHAIN OF KNOWLEDGE IN THE COLLABORATIVE INNOVATIVE ERA
      5. KNOWLEDGE BUSINESS MODEL
      6. ISSUES AND INFRASTRUCTURE RELATED TO K-COMMERCE SUCCESS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 3: The E-Business Model Generator
      1. INTRODUCTION
      2. BACKGROUND
      3. FRAMEWORK
      4. EMERGING TRENDS AND FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 4: The Evolution of Intermediaries in E-Commerce
      1. INTRODUCTION
      2. INTERMEDIARY TYPES
      3. INTERMEDIARY VALUE CREATION ROLES
      4. TRENDS AND FUTURE DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    5. Chapter 5: Intermediaries in E-Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. E-INTERMEDIARIES
      4. FUTURE TRENDS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    6. Chapter 6: Online Dating
      1. INTRODUCTION
      2. BACKGROUND
      3. TECHNOLOGY BASED BUSINESS MODELS
      4. LEGAL REGULATION AND LIABILITY OF ONLINE DATING SERVICES
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    7. Chapter 7: Towards a Typology of Business Models for NFC-Based Mobile Payment Services
      1. INTRODUCTION
      2. NFC: AN ENABLING TECHNOLOGY FOR INNOVATIVE MOBILE SERVICES
      3. A TYPOLOGY OF NFC BUSINESS MODELS
      4. TOWARDS A COLLABORATIVE BUSINESS MODEL ARRANGEMENT
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 8: Virtual Communities
      1. 1. INTRODUCTION
      2. 2. VIRTUAL COMMUNITY DEFINED
      3. 3. RESEARCH IN VIRTUAL COMMUNITIES
      4. 4. TYPOLOGY OF VIRTUAL COMMUNITIES
      5. 5. EXTENDED TYPOLOGY OF VIRTUAL COMMUNITIES
      6. 6. EVALUATION OF THE EXTENDED TYPOLOGY
      7. 7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  8. Section 2: E-Commerce Management
    1. Chapter 9: An Account of B2B E-Commerce Perseverance and Success
      1. INTRODUCTION
      2. BACKGROUND
      3. INTERNAL FACTORS
      4. EXTERNAL FACTORS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 10: Advances in E-Recruiting
      1. INTRODUCTION
      2. BACKGROUND: TRADITIONAL RECRUITING VS. E-RECRUITING PROCESSES
      3. THE CATEGORIES OF E-RECRUITING SOURCES
      4. E-RECRUITING: OPPORTUNITIES AND CHALLENGES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    3. Chapter 11: A Chronicle of an Unsuccessful E-Commerce Pioneer
      1. ORGANIZATION BACKGROUND
      2. SETTING THE STAGE
      3. CASE DESCRIPTION
      4. CURRENT CHALLENGES/PROBLEMS FACING COMMERCE ONE
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    4. Chapter 12: Cybersecurity
      1. INTRODUCTION
      2. RELATED LITERATURE
      3. CONCLUSION AND IMPLICATIONS
      4. LIMITATIONS OF THE STUDY AND RECOMMENDATIONS
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    5. Chapter 13: The Development of E-Commerce Management for the Book Industry
      1. INTRODUCTION
      2. BACKGROUND
      3. SOLUTIONS AND RECOMMENDATIONS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    6. Chapter 14: Digital Money in the Age of Globalization
      1. INTRODUCTION
      2. THE FINANCIAL WORLD PRIOR TO DIGITIZATION
      3. THE EMERGENCE OF ELECTRONIC MONEY
      4. DIGITAL MONEY’S CHALLENGES TO THE NATION-STATE
      5. DIGITAL MONEY AND OFFSHORE FINANCIAL CENTERS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 15: E-Commerce
      1. INTRODUCTION
      2. 1. THE INTERNET EVOLUTION
      3. 2. THE BENEFITS OF THE INTERNET FOR BUSINESS
      4. 3. THE EVOLUTION OF MARKETING
      5. 4. THE INTERNET BUSINESS MODEL THAT RELIES ON TRADE: E-COMMERCE
      6. FUTURE RESEARCH PATHS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 16: E-Commerce Management in Emerging Markets
      1. INTRODUCTION
      2. BACKGROUND: NIGERIA
      3. THE BUSINESS OF E-COMMERCE
      4. E-COMMERCE MANAGEMENT CHALLENGES AND OPPORTUNITIES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
      10. APPENDIX
    9. Chapter 17: Electronic Disclosure Venues and Regulation Fair Disclosure
      1. INTRODUCTION
      2. BACKGROUND
      3. REGULATION FAIR DISCLOSURE
      4. EXPANSION AND VALUE RELEVANCE OF ELECTRONIC VENUES AND THE SUBSEQUENT EVOLUTION OF REG FD
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTE
    10. Chapter 18: Empirical Investigation of E-Supply Chain Management Experience in North American Electronic Manufacturing Services
      1. INTRODUCTION
      2. BACKGROUND
      3. LITERATURE REVIEW
      4. METHODOLOGY
      5. ANALYSIS OF RESULTS
      6. DISCUSSION AND CONCLUSION
      7. LIMITATIONS AND FURTHER RESEARCH
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. APPENDIX: QUESTIONNAIRE
    11. Chapter 19: Exploring the Benefits of Web 2.0 for Healthcare in Improving Doctor-Patient Relationship
      1. INTRODUCTION
      2. BACKGROUND LITERATURE
      3. PATIENT-PHYSICIAN RELATIONSHIP QUALITY
      4. RELATIONSHIP LEARNING
      5. INTERNET-MEDIATED MARKET ORIENTATION (IMO)
      6. BLOG VISIT EXPERIENCE
      7. THE CARDIAC HEALTH BLOG AND RESEARCH DESIGN
      8. RESULTS OF DATA ANALYSIS
      9. SUMMARY AND CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    12. Chapter 20: How to Promote Teaching Centers by Using Online Advertising
      1. INTRODUCTION
      2. THEORETICAL FRAMEWORK
      3. METHODOLOGY AND ANALYSIS
      4. RESULTS AND DISCUSSION
      5. LIMITATIONS AND FURTHER RESEARCH LINES
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    13. Chapter 21: Knowledge Sharing Success Model of Virtual Communities of Practice in Healthcare Sector
      1. INTRODUCTION
      2. FUTURE RESEARCH DIRECTIONS
      3. REFERENCES
      4. KEY TERMS AND DEFINITIONS
    14. Chapter 22: Lurking and Information Sharing on E-Commerce Sites
      1. 1. INTRODUCTION
      2. 2. THEORETICAL BACKGROUND AND RESEARCH MODEL
      3. 3. METHOD
      4. 4. DATA ANALYSIS AND RESULTS
      5. 5. DISCUSSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX: MEASUREMENT SCALES
    15. Chapter 23: Modelling Website Stickiness at Initial Encounters
      1. INTRODUCTION
      2. BACKGROUND
      3. CONCEPTUAL FOUNDATIONS IN MODELLING WEBSITE STICKINESS
      4. PROPOSED MODEL OF WEBSITE STICKINESS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    16. Chapter 24: An Overview of Search Engine Advertising Research
      1. INTRODUCTION
      2. SEARCH ENGINE ADVERTISING
      3. CONCLUSION
      4. REFERENCES
      5. KEY TERMS AND DEFINITIONS
    17. Chapter 25: The Principle of Nexus in E-Commerce Tax
      1. INTRODUCTION
      2. RESEARCH QUESTIONS
      3. TAX PROBLEM ARISING FROM E-COMMERCE: INTERSTATE COMMERCE
      4. PROBLEM WITH SALES TAX COLLECTION
      5. PHYSICAL PRESENCE AS NEXUS
      6. COURT CASES HAVING NEXUS
      7. EMPLOYEE V. INDEPENDENT CONTRACTOR: BOTH HAVING NEXUS
      8. COURT CASES HAVING NO NEXUS
      9. NEW YORK’S AMAZON TAX LAW
      10. JENKINS ACT
      11. COLORADO’S TRACK-AND-TAX
      12. NORTH CAROLINA’S TRACK-AND-TAX
      13. FUTURE DEVELOPMENT OF E-COMMERCE TAX
      14. MANAGERIAL IMPLICATIONS
      15. CONCLUSION
      16. REFERENCES
      17. KEY TERMS AND DEFINITIONS
    18. Chapter 26: The State of E-Compliance for U.S. Retailers in Global Markets
      1. INTRODUCTION
      2. RESEARCH METHODOLOGY
      3. RESULTS
      4. MAIN ANALYSIS
      5. DISCUSSION
      6. CONCLUSION AND LIMITATIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
      10. APPENDIX A
      11. APPENDIX B
    19. Chapter 27: Strategic E-Business Management through a Balanced Scored Card Approach
      1. INTRODUCTION
      2. BACKGROUND
      3. EBBSC FRAMEWORK SPECIFICATION
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    20. Chapter 28: The Two Sides of E-Commerce, Selling and Buying
      1. INTRODUCTION
      2. BACKGROUND
      3. DATA AND METHODOLOGICAL ISSUES
      4. RESULTS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    21. Chapter 29: What Is New York's Amazon Tax on Internet Commerce?
      1. INTRODUCTION
      2. CURRENT STATUS OF INTERNET COMMERCE TAXATION
      3. THE CONCEPT OF “NEXUS” IN SALES TAX
      4. SALES TAX ON INTERNET COMMERCE
      5. THE PROBLEMS OF SALES TAX WITH AN AFFILIATE
      6. NEW YORK’S AMAZON TAX LAW
      7. EXCEPTIONS TO NEW YORK AMAZON TAX LAW
      8. THE IMPACT ON E-BUSINESS OF NEW YORK’S AMAZON TAX
      9. TAX PROBLEMS OF E-BUSINESS WITH FOREIGN COUNTRIES
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
  9. Section 3: E-Commerce Planning and Evaluation
    1. Chapter 30: Commercial Websites
      1. INTRODUCTION
      2. METHODOLOGY AND RESULTS
      3. DISCUSSION
      4. FUTURE RESEARCH
      5. CONCLUSION
      6. ACKNOWLEDGMENT
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. APPENDIX: QUESTIONNAIRE
    2. Chapter 31: Creation of an Instrument to Measure Website Effectiveness Using the Analytic Hierarchy Process (AHP)
      1. INTRODUCTION
      2. BACKGROUND
      3. CHALLENGES IN ORGANIZATIONAL WEBSITE DESIGN
      4. THE ANALYTIC HIERARCHY PROCESS
      5. UTILIZING AHP TO ESTABLISH A BENCHMARK WEBSITE SCORE
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 32: The Dimensions of E-Service Quality
      1. INTRODUCTION
      2. BACKGROUND
      3. DELINEATING THE KEY DIMENSIONS OF E-SERVICE QUALITY
      4. CONSISTENCY ACROSS STUDIES AND E-BUSINESS TYPES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 33: E-Business Adoption in SME-Models and Determinants
      1. INTRODUCTION
      2. LITERATURE REVIEW- E-BUSINESS ADOPTION MODELS
      3. RESEARCH METHODOLOGY
      4. RESULTS AND DISCUSSION
      5. CONCLUSION AND IMPLICATIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX
    5. Chapter 34: Evaluating Open Source Enterprise Resource Planning (OSERP) System
      1. INTRODUCTION
      2. EVOLUTION OF SYSTEMS TO SUPPORT BUSINESS MANAGEMENT.
      3. CATEGORIZATION OF OSERP SYSTEMS BASED ON THEIR FEATURES
      4. E-COMMERCE TECHNOLOGIES AVAILABLE FOR OSERP
      5. TRENDING E-COMMERCE TECHNOLOGIES SUPPORTED BY OSERP
      6. POWERING KNOWLEDGE MANAGEMENT IN OSERP SYSTEMS WITHIN THE SEMANTIC WEB
      7. CONCLUSION AND FUTURE WORK
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    6. Chapter 35: A Model to Demonstrate the Common CSFs in E-Commerce Business Satisfaction for Measuring E-Commerce Success
      1. INTRODUCTION
      2. BACKGROUND
      3. USING E-COMMERCE BUSINESS SATISFACTION AS A MEASURE
      4. FACTOR STUDIES FOR MEASURING E-COMMERCE BUSINESS SATISFACTION
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. APPENDIX
    7. Chapter 36: Navigating Practical Trade-Offs During Prototype Testing
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 37: Tradeoffs between Time and Monetary Attributes for Consumers' Shopping Channel Choices
      1. 1. INTRODUCTION
      2. 2. UTILITY MAXIMIZATION PROBLEM FOR CONSUMERS’ SHOPPING CHANNEL CHOICES
      3. 3. PROBLEM SOLVING
      4. 4. TRADEOFF BETWEEN TIME AND MONETARY EXPENSES
      5. 5. EMPIRICAL MODELS
      6. 6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    9. Chapter 38: Valuation Methods for RFID Investments
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. THE RFID INVESTMENT EVALUATION FOR MANUFACTURING AND RETAIL ORGANIZATIONS
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
  10. Section 4: E-Commerce Strategies
    1. Chapter 39: Barriers to Strategy Implementation
      1. INTRODUCTION
      2. BACKGROUND
      3. GAPS IN CURRENT LITERATURE
      4. PROPOSED IMPROVEMENTS
      5. FUTURE RESEARCH
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 40: Do User-Generated Social Shopping Website Features Contribute to Website Aims?
      1. INTRODUCTION
      2. RESEARCH OBJECTIVE AND HYPOTHESES
      3. METHODOLOGY AND RESULTS
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    3. Chapter 41: E-Business Adoption by Small Tourism Firms and Shadow Economic Practices
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. FACTORS INFLUENCING THE E-BUSINESS ADOPTION
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 42: E-Commerce in International Franchising
      1. INTRODUCTION
      2. E-COMMERCE DEVELOPMENT: FRANCHISE RELATIONSHIP MANAGEMENT
      3. HARNESSING THE E-COMMERCE IMPLEMENTATION AROUND THE CUSTOMER SERVICE LIFE CYCLE
      4. ALIGNING THE CSLC-BASED E-COMMERCE IMPLEMENTATION WITH APPLICATION SERVICE PROVIDERS
      5. E-COMMERCE MANAGEMENT: AN ATTENTION-BASED FRAMEWORK FOR THE FRANCHISEE TRAINING
      6. GOING GLOBAL: A “FLYING HIGH, LANDING SOFT” PLATFORM
      7. FUTURE TRENDS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 43: Implementing Electronic Commerce in Global Marketing
      1. INTRODUCTION
      2. BACKGROUND
      3. IMPLEMENTING ELECTRONIC COMMERCE IN GLOBAL MARKETING
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    6. Chapter 44: Must Online Retailers Constantly Innovate and Experiment to Survive and Prosper?
      1. INTRODUCTION
      2. BACKGROUND
      3. ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE
      4. ENTREPRENEURIAL ORIENTATION IN THE ONLINE RETAIL CONTEXT
      5. FUTURE RESEARCH DIRECTION
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 45: Old Strategies for Positioning in a New Market Segment
      1. 1. INTRODUCTION
      2. 2. LOOKING FOR A NEW MARKET SEGMENTATION: THE TWEENS
      3. 3. THE MOBILE APP: NEW PRODUCTS FOR TEEN SEGMENTS: MOBILE APPS
      4. 4. MARKETING STRATEGIES REACHING TWEENS: CO BRANDING AND CELEBRITY ENDORSEMENTS
      5. 5. CASE STUDIES: DISNEY’S ALLIANCE STRATEGIES AND VIOLETTA THE SOAP OPERA
      6. 6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 46: Price Strategies in a Big Data World
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    9. Chapter 47: Pricing Strategies in Multi-Channel Retailing of Seasonal Goods
      1. INTRODUCTION
      2. BACKGROUND
      3. MATHEMATICAL MODEL
      4. RESULTS AND MANAGERIAL INSIGHTS
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    10. Chapter 48: A TOE Perspective of E-Business Deployment in Financial Firms
      1. INTRODUCTION
      2. THE CONTEXT FOR E-BUSINESS AND THE FINANCIAL INDUSTRY
      3. CONCEPTUAL FRAMEWORK
      4. BUSINESS ENVIRONMENT FACTORS
      5. TECHNOLOGY FACTORS
      6. FIRM FACTORS
      7. RESEARCH METHOD
      8. DATA ANALYSIS
      9. RESULTS: MODEL GOODNESS-OF-FIT
      10. DISCUSSIONS
      11. IMPLICATIONS FOR PRACTICE
      12. IMPLICATIONS FOR RESEARCH
      13. LIMITATIONS OF THIS RESEARCH
      14. AGENDA FOR FUTURE RESEARCH
      15. REFERENCES
      16. KEY TERMS AND DEFINITIONS:
  11. Section 5: E-Commerce System Development
    1. Chapter 49: Bilateral Multi-Issue E-Negotiation Model Based on Abductive Logic in E-Commerce Using DALI
      1. INTRODUCTION
      2. BACKGROUND
      3. DEVELOPING A MODEL OF NEGOTIATION BASED ON ABDUCTIVE LOGIC
      4. IMPLEMENTATION OF THE NEGOTIATION BASED ON ABDUCTIVE LOGIC
      5. CONCLUSION
      6. FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    2. Chapter 50: Building Situational Applications for Virtual Enterprises
      1. INTRODUCTION
      2. BACKGROUND
      3. SITUATIONAL APPLICATIONS CASE STUDIES IN THE ENERGY INDUSTRY
      4. METHODOLOGY FOR BUILDING SITUATIONAL APPLICATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    3. Chapter 51: Design Elements and Principles for Maintaining Visual Identity on Web Sites
      1. INTRODUCTION
      2. THE DESIGN ELEMENTS OF CORPORATE IDENTITY THAT ARE EFFECTIVE IN CREATING WEB SITE IDENTITY
      3. THE VISUAL ELEMENTS OF WEB SITE IDENTITY
      4. DESIGN STRATEGIES FOR WEB SITE IDENTITY
      5. CONCLUSION AND RECOMMENDATIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    4. Chapter 52: The E-Business Transformation Framework for E-Commerce Architecture-Modeling Projects
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. THE ENVIRONMENT
      5. E-BUSINESS/E-COMMERCE ARCHITECTURE
      6. E-BUSINESS/E-COMMERCE SECURITY
      7. THE DECISION MAKING MODULE’S INTEGRATION
      8. E-BUSINESS AND E-COMMERCE TRANSACTIONS
      9. E-BUSINESS/E-COMMERCE TRANSACTION COST AND BENEFIT
      10. E-BUSINESS AND E-COMMERCE TRANSFORMATION PATTERN
      11. FUTURE RESEARCH DIRECTIONS
      12. SOLUTION AND MANAGERIAL RECOMMENDATIONS
      13. CONCLUSION
      14. ACKNOWLEDGMENT
      15. REFERENCES
      16. KEY TERMS AND DEFINITIONS
    5. Chapter 53: The E-Business Transformation Framework for E-Commerce Control and Monitoring Pattern
      1. INTRODUCTION
      2. BACKGROUND
      3. FUTURE RESEARCH DIRECTIONS
      4. THE ENVIRONMENT
      5. STRATEGIC VISION, PLANNING, AND GOAL(S)
      6. E-BUSINESS ARCHITECTURES AND THE ROLE OF STANDARDS
      7. AGILITY AND EVENT DRIVEN ARCHITECTURE
      8. GOVERNANCE, CONTROL AND MONITORING
      9. E-BUSINESS PLATFORM AND OPERATIONS SERVICES CONCEPT
      10. CRITICAL SUCCESS FACTORS AND DECISION MAKING
      11. THE PROOF OF CONCEPT
      12. CONCLUSION AND MANAGERIAL RECOMMENDATIONS
      13. ACKNOWLEDGMENT
      14. REFERENCES
      15. KEY TERMS AND DEFINITIONS
    6. Chapter 54: E-Government Implementation of Ontology-Based Public Domain Data Knowledge Representation
      1. INTRODUCTION
      2. BACKGROUND
      3. BUSINESS CASES DESCRIPTION
      4. SYSTEM DESCRIPTION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 55: The Functionality of Online Shopping Site within the Customer Service Life Cycle
      1. INTRODUCTION
      2. BACKGROUND
      3. CONCLUSION
      4. FUTURE RESEARCH DIRECTIONS
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    8. Chapter 56: Hyperlink Structure of Electronic Commerce Websites
      1. INTRODUCTION
      2. BACKGROUND
      3. PROBLEMS WITH E-COMMERCE WEBSITE STRUCTURE
      4. SOLUTIONS/RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    9. Chapter 57: Internet Enterprise Service Design Based on Existing Architectural Knowledge
      1. INTRODUCTION
      2. BACKGROUND
      3. CHARACTERISTICS OF INTERNET ENTERPRISE SERVICES
      4. METHODOLOGY OF DESIGNING INTERNET SERVICES
      5. RELATED WORK
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    10. Chapter 58: On-Line Credit Card Transaction Processing and Fraud Prevention for E-Business
      1. INTRODUCTION
      2. BACKGROUND INFORMATION
      3. TECHNOLOGY REQUIREMENTS FOR PROCESSING CREDIT CARD TRANSACTIONS ON WEB SITES
      4. HOW CREDIT CARD TRANSACTIONS ARE ACCEPTED AND PROCESSED ONLINE
      5. PREVENTING OR MINIMIZING INTERNET CREDIT CARD FRAUD
      6. REGULATORY AND LEGISLATIVE ISSUES
      7. MANAGING INFORMATION RISK
      8. AN INFORMATION RISK ASSESSMENT
      9. CREDIT CARD FRAUD PREVENTIVE STEPS FOR E-COMMERCE MERCHANTS
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    11. Chapter 59: A Review of Platforms for Digital Goods
      1. INTRODUCTION
      2. MAIN FOCUS OF THE ARTICLE
      3. SOLUTIONS AND RECOMMENDATIONS
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    12. Chapter 60: Situational Enterprise Services
      1. INTRODUCTION
      2. BACKGROUND
      3. FUTURE RESEARCH DIRECTIONS
      4. CONCLUSION
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
    13. Chapter 61: Social Commerce Design
      1. INTRODUCTION
      2. BACKGROUND
      3. E-COMMERCE DESIGN ELEMENTS
      4. WEB 2.0 DESIGN ELEMENTS
      5. SOCIAL COMMERCE DESIGN
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    14. Chapter 62: Speeding Up the Internet in Big Data Era
      1. INTRODUCTION
      2. RELATED LITERATURE AND BACKGROUND
      3. USING HISTORICAL REQUESTS PATTERNS FOR WEB CACHING
      4. CONCLUSION
      5. ACKNOWLEDGMENT
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
  12. Section 6: E-Marketplaces
    1. Chapter 63: Agent-Based Auction E-Marketplace with Value Added Services and Islamic Shariah Compliance
      1. INTRODUCTION
      2. BACKGROUND OF ELECTRONIC MARKETPLACE
      3. AGENT-BASED E-MARKETPLACE
      4. SHARIAH COMPLIANT SERVICES E-MARKETPLACES
      5. SHARIAH BASED E- MARKETPLACE SOLUTION
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 64: The B2B Market Place
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 65: The Cluttered Online Marketplace
      1. INTRODUCTION
      2. BACKGROUND
      3. METHODOLOGY
      4. ANALYSIS AND RESULTS
      5. DISCUSSION
      6. IMPLICATIONS, LIMITATIONS, AND FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 66: Crowdsourcing in Business-to-Business Markets
      1. INTRODUCTION
      2. BACKGROUND
      3. EMPIRICAL STUDY
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    5. Chapter 67: Factors Contributing to Success in B2B E-Marketplaces
      1. INTRODUCTION
      2. UNDERSTANDING B2B E-MARKETPLACE: DEFINING AND CHARACTERIZING B2B E-MARKETPLACE
      3. CONCEPTUALIZATION OF E-SERVICE QUALITY AND DIMENSIONS
      4. HIGHLIGHTS FOR CUSTOMER LOYALTY
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    6. Chapter 68: Online Auctions
      1. INTRODUCTION
      2. 1. A SURVEY OF ONLINE AUCTIONS
      3. 2. BUYER’S MARKET? OR SELLER’S MARKET?
      4. 3. APPLICATIONS OF MRT TO ONLINE AUCTION MARKETS
      5. ACKNOWLEDGMENT
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    7. Chapter 69: Online Distribution Channels for Global Luxury Brands
      1. INTRODUCTION
      2. 1. NEW MARKETING TRENDS IN CONSUMER MARKETS: CAN LUXURY BRANDS BE SUSTAINABLE?
      3. 2. LUXURY BRANDS STRATEGIES IN MARKETING 3.0: LOCAL STRATEGIES?
      4. 3. NEW DISTRIBUTION CHANNELS: WEB 2.0
      5. INTRODUCTION CASE STUDY: TIPS FOR INTEGRATING SUSTAINABILITY INTO APPAREL
      6. CASE STUDY 1: USA MARKET
      7. CASE STUDY 2: CHINA MARKET
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 70: Pricing Mechanisms for Knowledge Market Online
      1. INTRODUCTION
      2. BACKGROUND
      3. MODEL OF ONLINE KNOWLEDGE MARKET
      4. PRICING STRATEGIES OF ONLINE KNOWLEDGE MARKET
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  13. Section 7: Emerging E-Commerce Technologies
    1. Chapter 71: Access to Technology for Individuals with Disabilities
      1. INTRODUCTION
      2. BACKGROUND
      3. EFFECTIVENESS OF AT ON LEARNING AND DAILY LIFE
      4. RECENT TRENDS
      5. ISSUES AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 72: Bitcoin for E-Commerce
      1. INTRODUCTION
      2. BITCOIN BUILDING BLOCKS
      3. BITCOIN: TECHNICAL DETAILS
      4. BITCOIN: APPLICATIONS FOR E-COMMERCE
      5. SUMMARY AND FURTHER READING
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 73: Current and Future Years of E-Commerce
      1. INTRODUCTION
      2. CONCLUSION
      3. REFERENCES
      4. KEY TERMS AND DEFINITIONS
      5. ENDNOTE
    4. Chapter 74: Current Developing Trend of Sales Tax on E-Business
      1. INTRODUCTION
      2. PROBLEMS OF SALES TAX IN INTERSTATE COMMERCE
      3. “PHYSICAL PRESENCE” TO PAY SALES TAX
      4. COURT CASES FOR “PHYSICAL PRESENCE”
      5. “ECONOMIC NEXUS” TO COLLECT SALES TAX
      6. COURT CASES FOR “ECONOMIC NEXUS”
      7. THE MOST RECENT U.S. SUPREME COURT DECISION
      8. THE “MARKETPLACE FAIRNESS ACT OF 2013
      9. THE EVOLUTION OF THE SALES TAX
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
    5. Chapter 75: E-Commerce and the Web of Data
      1. INTRODUCTION: THE WEB OF DATA
      2. HOW TO STRUCTURE DATA
      3. METADATA SCHEMAS TARGETING E-COMMERCE
      4. HOW TO DESCRIBE A CONTEXT
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    6. Chapter 76: Personalized Recommendation
      1. INTRODUCTION
      2. APPROACHES TO PERSONALIZED RECOMMENDATION
      3. APPLICATIONS OF PERSONALIZED RECOMMENDATION
      4. CONCLUSION
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
    7. Chapter 77: Recommendation-Mediated Consensus as an E-Marketing Tool
      1. INTRODUCTION
      2. INCREMENTAL COLLABORATIVE FILTERING (InCF) ALGORITHM
      3. FORMING CONSENSUS
      4. CONSENSUS-ENHANCED RECOMMENDATION ALGORITHM
      5. EMPIRICAL ANALYSIS AND RESULTS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 78: Search Engines
      1. INTRODUCTION
      2. BACKGROUND
      3. SEARCH ENGINE OPTIMIZATION
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    9. Chapter 79: Towards Conflict-Free Virtual Enterprises
      1. INTRODUCTION
      2. VIRTUAL ENTERPRISE
      3. INTEROPERABILITY IN VIRTUAL ENTERPRISES
      4. BACKGROUND ON VIRTUAL ENTERPRISE DEVELOPMENT
      5. AN APPROACH TO CONFLICT-FREE VIRTUAL ENTERPRISES
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
    10. Chapter 80: Using Virtual Stock Markets as a Research Tool
      1. INTRODUCTION
      2. BACKGROUND
      3. AREAS OF VSM DEPLOYMENT IN MARKETING AND MANAGEMENT
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    11. Chapter 81: Web 1.0, Web 2.0, and Web 3.0
      1. INTRODUCTION
      2. BACKGROUND
      3. FUTURE RESEARCH DIRECTIONS
      4. CONCLUSION
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
    12. Chapter 82: With the Head in the Cloud
      1. INTRODUCTION
      2. CLOUD COMPUTING IN THE BUSINESS WORLD
      3. CLOUD COMPUTING AND E-COMMERCE
      4. RECOMMENDATIONS AND FUTURE RESEARCH
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
  14. Section 8: Issues, Challenges, and Opportunities in E-Commerce Development and Management
    1. Chapter 83: Advertising Techniques in the Digital World
      1. INTRODUCTION
      2. BACKGROUND
      3. MEASUREMENT TOOLS
      4. MAIN ONLINE ADVERTISING TECHNIQUES AND TOOLS
      5. MAIN PAYMENT METHODS OF ONLINE ADVERTISING
      6. MAIN METRICS IN ONLINE ADVERTISING
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    2. Chapter 84: A Conceptual Framework of the Internet of Things (IoT) for Smart Supply Chain Management
      1. INTRODUCTION
      2. BASIC IOT ARCHITECTURE
      3. A CONCEPTUAL FRAMEWORK OF THE INTERNET OF THINGS (IOT) FOR SMART SUPPLY CHAIN
      4. CHALLENGES IN IOT DEVELOPMENT FOR SMART SUPPLY CHAIN
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 85: E-Commerce in the Publishing Industry
      1. INTRODUCTION
      2. BACKGROUND
      3. THE IMPACT OF E-COMMERCE AND E-BOOKS IN THE PUBLISHING INDUSTRY
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 86: E-Commerce Opportunities and Challenges in Turkey
      1. INTRODUCTION
      2. BACKGROUND
      3. E-COMMERCE OPPORTUNITIES
      4. E-COMMERCE CHALLENGES
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 87: E-Finance Services in Russia
      1. INTRODUCTION
      2. BACKGROUND
      3. RUSSIAN E-FINANCE SEKTOR
      4. FUTURE TRENDS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    6. Chapter 88: Electronic Commerce Challenges and Opportunities in Egypt
      1. INTRODUCTION
      2. BACKGROUND
      3. THE INTERNET GROWTH IN EGYPT
      4. ELECTRONIC COMMERCE IN EGYPT
      5. THE CHALLENGES
      6. THE OPPORTUNITIES
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    7. Chapter 89: Managing E-Commerce Adoption Challenges for SMEs in Developing Countries
      1. 1. INTRODUCTION
      2. 2. CHALLENGES IN E-COMMERCE ADOPTION
      3. 3. METHODS OF E-COMMERCE ADOPTION
      4. 4. MANAGING CHALLENGES
      5. 5. IMPLICATIONS AND CONCLUDING REMARKS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    8. Chapter 90: Potentials and Perils of E-Business in China
      1. INTRODUCTION
      2. E-BUSINESS VOLUME IN THE PAST
      3. E-BUSINESS POTENTIAL IN THE FUTURE
      4. E-BUSINESS COMPETITION IN THE MARKETPLACE
      5. E-BUSINESS MERCHANDISE AND CONSUMER BEHAVIOR
      6. TAX CONSEQUENCES OF E-BUSINESS
      7. MASSIVE COUNTERFEITED PRODUCTS IN CHINA
      8. INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS IN CHINA
      9. PLANNING STRATEGIES FOR E-BUSINESS IN CHINA
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
    9. Chapter 91: Real-Time Bidding Advertising
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE CHAPTER
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
  15. Section 9: Mobile Commerce and Mobile Services
    1. Chapter 92: Application of Intelligent Agents in Biometric Secured Mobile Payment System
      1. 1. INTRODUCTION
      2. 2. SECURITY IN MOBILE SHOPPING
      3. 3. INTELLIGENT AGENT TECHNOLOGY
      4. 4. INTELLIGENT AGENT BASED MOBILE PAYMENT
      5. 5. CONCLUSION AND FUTURE WORK
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    2. Chapter 93: Application of Intelligent Agents in Mobile Shopping
      1. 1. INTRODUCTION
      2. 2. ELECTRONIC/MOBILE SHOPPING
      3. 3. INTELLIGENT AGENT TECHNOLOGY
      4. 4. INTELLIGENT AGENT BASED MOBILE SHOPPING AND PAYMENT
      5. CONCLUSION AND FUTURE WORK
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 94: Chinese Smartphone Market Progress and Prospects
      1. INTRODUCTION
      2. CHINESE MOBILE PHONE MARKET LANDSCAPE
      3. CHINESE MOBILE APPLICATION MARKET
      4. CHINESE MOBILE USER CHALLENGES AND SUGGESTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTE
    4. Chapter 95: E-Commerce Development and Mobile Banking Using Social Cognitive Theory
      1. INTRODUCTION
      2. BACKGROUND
      3. CONCEPTUAL MODEL
      4. METHODOLOGY
      5. RESULTS
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 96: Factors of Impact on C2C Mobile Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. MODEL FORMULATION
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    6. Chapter 97: Fixed and Mobile Broadband, Bundling, and the Future of the Broadband Industry
      1. INTRODUCTION
      2. TYPES OF FIXED AND MOBILE BROADBAND
      3. FIXED AND MOBILE BROADBAND AND BUNDLING
      4. CONSUMER DEMAND
      5. SURVEY RESULTS
      6. SUMMARY AND CONCLUDING REMARKS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTE
    7. Chapter 98: A Framework for Meaning Aware Product Discovery in E-Commerce
      1. INTRODUCTION
      2. BACKGROUND AND MOTIVATION
      3. SEMANTIC SEARCH IN E-COMMERCE
      4. FRAMEWORK FOR SEMANTIC (MEANING AWARE) PRODUCT DISCOVERY
      5. SEMANTIC PRODUCT DISCOVERY ILLUSTRATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 99: Internet Services and the Shift toward Mobile Internet and Ubiquitous Connectivity
      1. INTRODUCTION
      2. BACKGROUND
      3. RESEARCH MODEL AND HYPOTHESES DEVELOPMENT
      4. RESEARCH METHODOLOGY
      5. EMPIRICAL RESULTS AND ANALYSIS
      6. DISCUSSION AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    9. Chapter 100: Mobile Application Ecosystems
      1. INTRODUCTION
      2. BACKGROUND
      3. DESCRIPTIVE STATISTICS OF GOOGLE PLAY
      4. ASSUMPTIONS AND EVIDENCES
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTE
    10. Chapter 101: Mobile Phone Identity
      1. INTRODUCTION
      2. A CONCEPTUAL OVERVIEW
      3. MOBILE PHONES AS IDENTITY
      4. ANALYSIS AND FINDINGS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    11. Chapter 102: Mobile Shopping
      1. INTRODUCTION
      2. CHALLENGES CONFRONTING CONSUMERS TO ADOPT M-SHOPPING
      3. ADDRESSING THE CHALLENGES AND RECOMMENDATIONS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    12. Chapter 103: Security Issues of Smartphones Regarding M-Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. THE IMPORTANCE OF SECURITY IN M-COMMERCE
      4. SECURITY CONCERNS IN M-COMMERCE
      5. WIRELESS APPLICATION PROTOCOL
      6. POSSIBLE SECURITY ATTACKS AGAINST SMARTPHONES
      7. POTENTIAL SECURITY RISKS IN M-COMMERCE
      8. SOME SECURITY PRACTICES THAT PROTECT CUSTOMERS’ MOBILE TRANSACTIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTES
    13. Chapter 104: SMS Use Intensity Changes in the Age of Ubiquitous Mobile Internet Access
      1. INTRODUCTION
      2. CONCEPTUAL BACKGROUND AND RESEARCH QUESTIONS
      3. EMPIRICAL METHODOLOGY
      4. EMPIRICAL RESULTS CONCERNING THE RESEARCH QUESTIONS
      5. IMPLICATIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    14. Chapter 105: Understanding M-Commerce Quality and Its Impacts on Impulsive Purchasing Behavior
      1. INTRODUCTION
      2. BACKGROUND
      3. METHODOLOGY
      4. RESULTS AND DISCUSSIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    15. Chapter 106: Understanding Users' Intention to Use Mobile Services from the Perspective of Lifestyle
      1. INTRODUCTION
      2. BACKGROUND
      3. THE IMPORTANCE OF LIFESTYLE TO USERS’ INTENTION TO USE MOBILE SERVICES
      4. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    16. Chapter 107: An Update on Mobile Broadband Availability in the United States
      1. INTRODUCTION
      2. BACKGROUND
      3. EXPLORATION OF THE BROADBAND DATA
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    17. Chapter 108: User Involvement during the Development of Mobile Service Applications
      1. INTRODUCTION
      2. DEVELOPMENT OF APPLICATIONS FOR CONSUMERS
      3. DEVELOPMENT OF APPLICATIONS FOR INTELLIGENT NETWORKS
      4. DEVELOPMENTS IN BUSINESS MODELS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
  16. Section 10: Online Consumer Behavior
    1. Chapter 109: Analyzing the Use of Social Networks Sites in the Purchasing Decision Process
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. METHODS AND RESULTS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 110: Customer Loyalty in the Auction E-Service
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 111: Consumers' Adoption of Online Shopping in China
      1. INTRODUCTION
      2. CHINESE ONLINE SHOPPERS
      3. CONSUMER ACCEPTANCE OF ONLINE SHOPPING IN CHINA
      4. EMERGING ISSUES AND FUTURE RESEARCH
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    4. Chapter 112: Do Web Site Visitors Vary in Their Search and Surf Behavior?
      1. INTRODUCTION
      2. RELATED LITERATURE
      3. RESEARCH OBJECTIVE
      4. METHODOLOGY AND RESULTS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    5. Chapter 113: Does Interface Design Influence Consumers' Security Perception?
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. RESEARCH METHODOLOGY
      4. RESULTS AND DISCUSSIONS
      5. CONCLUSION AND RESEARCH IMPLICATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    6. Chapter 114: E-Commerce Online Purchase Intention
      1. INTRODUCTION
      2. BACKGROUND
      3. BACKGROUND
      4. FOCUS OF THIS ARTICLE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 115: An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
      1. INTRODUCTION
      2. BACKGROUND TO INTERNATIONAL ONLINE SHOPPING BEHAVIOR
      3. THE CONCEPTUAL MODEL AND HYPOTHESES DEVELOPMENT
      4. METHOD
      5. RESULTS
      6. DISCUSSION AND CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 116: Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions
      1. INTRODUCTION
      2. BACKGROUND
      3. EXPLORING THE MODERATING ROLE OF GENDER ON PERCEIVED RISK AND ONLINE SHOPPING INTENTIONS
      4. RESULTS
      5. DISCUSSION
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. APPENDIX
    9. Chapter 117: Informed, Empowered, or Paralyzed?
      1. INTRODUCTION
      2. BACKGROUND
      3. RESEARCH CONTEXT
      4. OBJECTIVES AND RESEARCH METHODS
      5. FINDINGS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    10. Chapter 118: The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
      1. 1. INTRODUCTION
      2. 2. LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
      3. 3. RESEARCH METHOD
      4. 4. RESULTS
      5. 5. DISCUSSION AND CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX
    11. Chapter 119: Online P2P Lending
      1. INTRODUCTION
      2. ONLINE P2P LENDING
      3. RESEARCH STREAMS
      4. FUTURE RESEARCH
      5. ACKNOWLEDGMENT
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    12. Chapter 120: Recent Advances in Online Consumer Behavior
      1. INTRODUCTION
      2. EMERGENCE OF THE OCB MODEL: ONLINE SHOPPING
      3. EVOLUTION OF THE ONLINE CONSUMER BEHAVIOR MODEL (OCB)
      4. CONTEXTUAL APPLICATIONS OF THE OCB MODEL
      5. CULTURE, VALUES, AND THE OCB MODEL
      6. INFLUENCE OF GENDER
      7. INFLUENCE OF PERSONALITY TRAITS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    13. Chapter 121: The Role of 3D Product Presentation in Enhancing Virtual Experience Realms
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. METHODOLOGY
      5. RESULTS
      6. CONCLUSION
      7. FUTURE RESEARCH DIRECTIONS
      8. LIMITATIONS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    14. Chapter 122: Role of Trust in Ecommerce
      1. INTRODUCTION
      2. BACKGROUND
      3. DISCUSSION
      4. FUTURE TRENDS AND CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    15. Chapter 123: Telecommunications Subscriber's Satisfaction and Loyalty
      1. 1. INTRODUCTION
      2. 2. LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
      3. 3. RESEARCH METHODOLOGY
      4. 4. RESULTS
      5. 5. DISCUSSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    16. Chapter 124: User Adoption of Government-to-Employee Portal of Hong Kong Government
      1. INTRODUCTION
      2. BACKGROUND
      3. THE EMPIRICAL STUDY ON USER ADOPTION OF CCGO
      4. IMPLICATION AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
      10. APPENDIX: SAMPLE QUESTIONNAIRE
    17. Chapter 125: User Privacy Concerns for E-Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. MAIN FOCUS OF THE ARTICLE
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    18. Chapter 126: What Makes Online Gamers Dissatisfied with Online Games?
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. METHOD
      4. RESULTS
      5. ANALYSIS
      6. GENRAL DISCUSSION
      7. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  17. Section 11: RFID Technologies and E-Commerce Process Improvement
    1. Chapter 127: Applications of Item-Level RFID for Retail Services
      1. INTRODUCTION
      2. RELATED WORK
      3. THE ITEM-LEVEL RFID-BASED SYSTEM FOR RETAIL SERVICES
      4. IMPLEMENTATION ISSUES
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    2. Chapter 128: Exploring RFID Healthcare Operational Strategies
      1. INTRODUCTION
      2. IMPLEMENTATION CONSIDERS ASSOCIATED WITH RFID
      3. ACCOUNTABILITY ISSUES ASSOCIATED WITH RFID TECHNOLOGIES
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 129: Inventory Shrinkage and Corrective RFID and Management Strategies
      1. INTRODUCTION
      2. BACKGROUND
      3. DISCUSSION
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    4. Chapter 130: Radio Frequency Identification and Its Application in E-Commerce
      1. INTRODUCTION
      2. RADIO FREQUENCY IDENTIFICATION (RFID)
      3. RFID TAGS
      4. RFID READERS
      5. BRIEF HISTORY OF RFID
      6. AUTO-ID SYSTEMS, RFID VS. BARCODE
      7. RFID APPLICATIONS: FROM INDUSTRIAL TO E-COMMERCE
      8. RFID BENEFITS IN E-COMMERCE
      9. OBSTACLES TO SUCCESSFUL APPLICATIONS OF RFID IN E-COMMERCE
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
    5. Chapter 131: RFIDs and the Changing Marketplace
      1. INTRODUCTION
      2. HOW RFIDS ARE CHANGING THE WAY WE TRACK ITEMS
      3. PAPA: PROBLEMS AND ISSUES WITH RFID IN TRACKING
      4. RFIDS CHANGE THE WAY WE CONDUCT FINANCIAL TRANSACTIONS
      5. ORGANIZATIONAL AND MARKETPLACE IMPACTS
      6. FUTURE IMPLICATIONS AND DIRECTIONS FOR FUTURE STUDY
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    6. Chapter 132: RTLS in Hospitals
      1. 1. INTRODUCTION
      2. 2. RFID SYSTEMS IN HOSPITALS
      3. 3. RFID MARKET AND APPLICATIONS IN THE HEATH CARE SECTOR
      4. 4. RTLS APPLICATIONS IN HOSPITALS
      5. 5. DISCUSSION
      6. 6. FUTURE RESEARCH DIRECTIONS
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    7. Chapter 133: Selecting the Right RTLS in Hospitals
      1. 1. INTRODUCTION
      2. 2. RTLS SYSTEMS: A TECHNOLOGICAL PERSPECTIVE
      3. 3. SOME RTLS APPLICATIONS IN HOSPITALS
      4. 4. SELECTING RFID/RTLS TECHNOLOGIES
      5. 5. DISCUSSION AND FUTURE RESEARCH DIRECTIONS
      6. ACKNOWLEDGMENT
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 134: Some Lessons for Promoting RFID by Applying TAM Theory
      1. INTRODUCTION
      2. LITERATURE SURVEY
      3. CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT
      4. RESEARCH METHODOLOGY AND DATA ANALYSIS
      5. DISCUSSION
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    9. Chapter 135: A Study on Green Characteristics of RFID using Innovation Diffusion Theory
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. INNOVATION DIFFUSION THEORY AND THE RESEARCH HYPOTHESES
      4. RESEARCH METHODOLOGY
      5. DISCUSSION
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTE
  18. Section 12: Social Media
    1. Chapter 136: Adoption of Online Social Media Innovations
      1. INTRODUCTION
      2. BACKGROUND
      3. ONLINE SOCIAL MEDIA AS A TOOL FOR E-COMMERCE
      4. THE ONLINE SOCIAL MEDIA USERS
      5. INNOVATIONS IN ONLINE SOCIAL MEDIA: NATURE, TYPES, AND MAGNITUDES
      6. ADOPTION OF INNOVATION IN ONLINE SOCIAL MEDIA: AN EXTENSION OF ROGERS’ WORK
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTE
    2. Chapter 137: Celebrity Endorsement in Social Media
      1. INTRODUCTION
      2. CELEBRITY ENDORSEMENT RESEARCH FROM TRADITIONAL MEDIA
      3. BRANDS AND CELEBRITIES ENTERING SOCIAL MEDIA
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 138: Collaborative Tagging for Collective Intelligence
      1. INTRODUCTION: CONCEPTS, SERVICES, AND APPLICATIONS OF 2.0
      2. UNDERSTANDING COLLABORATIVE TAGGING FOR HARNESSING COLLECTIVE INTELLIGENCE: CHARACTERISTICS AND TAG GENERATION
      3. APPLICATIONS AND SERVICE WITH COLLABORATIVE TAGGING
      4. CHALLENGES AND APPROACHES IN TAGS AND COLLABORATIVE TAGGING
      5. CONCLUSION: FUTURE DIRECTIONS AND RECOMMENDATIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    4. Chapter 139: The Creation of Online Communities and Social Networking Sites based on Constitutive Elements of Identity
      1. INTRODUCTION
      2. DEFINITIONS
      3. FROM THE CREATION OF NATIONS TO THE CREATION OF ONLINE COMMUNITIES AND NETWORKS
      4. FUTURE RESEARCH DIRECTIONS AND CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    5. Chapter 140: Electronic Word-of-Mouth Communication
      1. INTRODUCTION
      2. BACKGROUND
      3. ELECTRONIC WORD-OF-MOUTH
      4. HEURISTIC SYSTEMATIC MODEL
      5. ELABORATION LIKELIHOOD MODEL
      6. BIG REVIEW DATA
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    6. Chapter 141: How to Achieve and Measure Success in Social Media Marketing
      1. INTRODUCTION
      2. BACKGROUND
      3. MEASURING THE SOCIAL MEDIA MARKETING PERFORMANCE
      4. SOLUTIONS AND RECOMMENDATIONS
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    7. Chapter 142: “I Am Blogging…”
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. METHOD
      4. RESULTS
      5. DISCUSSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    8. Chapter 143: Impacts of eWOM on Hotels from the Consumer and Company Perspective
      1. INTRODUCTION
      2. BACKGROUND AND MAIN FOCUS
      3. CONCLUSION AND IMPLICATIONS
      4. FUTURE RESEARCH DIRECTIONS
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    9. Chapter 144: Impacts of Social Media on Today's Businesses
      1. INTRODUCTION
      2. SOCIAL MEDIA APPLICATIONS
      3. HOW SOCIAL MEDIA PRESENCE AFFECTS COMPANIES
      4. SOCIAL MEDIA STRATEGY
      5. USING SOCIAL MEDIA TO INCREASE SALES AND DECREASE COSTS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    10. Chapter 145: The Influence of Social Media Data on Online Purchase
      1. INTRODUCTION
      2. BACKGROUND
      3. THE ISSUES AND PROBLEMS
      4. IMPLICATIONS AND SOLUTIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    11. Chapter 146: The Influence of Social Media Management on Firms' Competitiveness
      1. INTRODUCTION
      2. SOCIAL MEDIA BACKGROUND
      3. SOCIAL MEDIA MANAGEMENT AND CORPORATE COMPETITIVENESS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    12. Chapter 147: Micro-Blog and E-Commerce Strategy
      1. INTRODUCTION
      2. MICRO-BLOG BACKGROUND
      3. MICRO-BLOGS AND E-COMMERCE STRATEGY
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    13. Chapter 148: An Overview of Social Media
      1. 1. SOCIAL MEDIA AND HISTORICAL ROOTS
      2. 2. TYPES OF SOCIAL MEDIA
      3. 3. SOCIAL COMMERCE
      4. 4. SOCIAL MEDIA TECHNOLOGY
      5. 5. SOCIAL MEDIA STRATEGIES
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    14. Chapter 149: Social Media Affordances
      1. 1. INTRODUCTION
      2. 2. THEORETICAL FRAMEWORK
      3. 3. METHODS
      4. 4. RESULTS
      5. 5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    15. Chapter 150: Social Media and E-Personalization as Essential Business Tools
      1. INTRODUCTION
      2. METHOD
      3. CASE STUDIES OF SOCIAL MARKETING STRATEGIES IN ACTION
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    16. Chapter 151: Social Media Brand Management
      1. INTRODUCTION
      2. DEFINITION OF SOCIAL MEDIA AND SOCIAL NETWORKING SITES
      3. BUILDING BRANDS IN SOCIAL MEDIA
      4. PERFORMANCE MEASUREMENT OF SOCIAL MEDIA BRAND MANAGEMENT
      5. MANAGERIAL IMPLICATIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    17. Chapter 152: Social Media for Small and Medium-Sized Enterprises
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. SMALL AND MEDIUM ENTERPRISES (SMEs)
      4. SMEs AND SOCIAL MEDIA
      5. GUIDELINES FOR SOCIAL MEDIA APPLICATIONS FOR SMES
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    18. Chapter 153: Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers
      1. INTRODUCTION
      2. LITERATURE REVIEW
      3. FINDINGS FROM US, KOREA, AND THAILAND
      4. IMPLICATIONS AND FUTURE RESEARCH SUGGESTIONS
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
      7. APPENDIX 1
      8. APPENDIX 2
      9. APPENDIX 3
    19. Chapter 154: Social Media Marketing
      1. INTRODUCTION
      2. SOCIAL MEDIA PLATFORMS
      3. REFERENCES
      4. KEY TERMS AND DEFINITIONS
    20. Chapter 155: The Use of Social Media by SMEs in the Tourism Industry
      1. INTRODUCTION
      2. BACKGROUND
      3. MARKETING THROUGH SOCIAL MEDIA
      4. METHODOLOGY
      5. DISCUSSION AND RECOMMENDATIONS FOR THE EFFICIENT USE OF SOCIAL MEDIA IN SMES
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
    21. Chapter 156: Utilizing Social Media in Modern Business
      1. INTRODUCTION
      2. BACKGROUND
      3. UTILIZING SOCIAL MEDIA IN MODERN BUSINESS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    22. Chapter 157: The Valuable Alliance between Social Media and E-Commerce
      1. INTRODUCTION
      2. 1. THE WEB 2.0 PHENOMENON
      3. 2. SOCIAL NETWORKS
      4. 3. INTERNET AS A CHANNEL OF COMMUNICATION AND RELATIONS
      5. 4. NEW CONTEXT OF MARKETING
      6. 5. SPACE RELATIONSHIP WITH CUSTOMERS
      7. 6. EVOLUTION TO SOCIAL COMMERCE
      8. 7. SOCIAL MEDIA TIPS FOR THE OPTIMAL DEVELOPMENT OF SOCIAL COMMERCE
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
    23. Chapter 158: Viral Marketing and Its Implications for E-Commerce
      1. INTRODUCTION
      2. VIRAL MARKETING
      3. CONTEXT AND CHARACTERISTICS OF VIRAL MARKETING COMMUNICATIONS
      4. SOCIAL NETWORKS AND ECOMMERCE BENEFITS
      5. VIRAL MARKETING AND ECOMMERCE
      6. RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    24. Chapter 159: The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
      1. INTRODUCTION
      2. THE WISDOM OF SOCIAL MEDIA INNOVATION
      3. NEEDS OF ONCs
      4. DIMENSIONS OF THE NEEDS OF ONCs OVER SOCIAL MEDIA INNOVATION
      5. FUTURE DIRECTION
      6. ACKNOWLEDGMENT
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  19. Section 13: Theoretical Foundations of E-Commerce
    1. Chapter 160: Double Jeopardy Phenomenon in Consumer Magazine Websites
      1. INTRODUCTION
      2. BACKGROUND
      3. SOLUTIONS AND RECOMMENDATIONS
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
      7. ENDNOTE
      8. APPENDIX
    2. Chapter 161: The Effect of Income Level on E-Commerce Adoption
      1. INTRODUCTION
      2. BACKGROUND
      3. METHOD AND RESULTS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX
    3. Chapter 162: Impact of E-Commerce in B2B Physical Distribution
      1. INTRODUCTION
      2. LITERATURE SURVEY AND HYPOTHESES DEVELOPMENT
      3. ELECTRONIC SERVICES
      4. METHODOLOGY
      5. RESULTS
      6. TESTING FOR MEDIATION EFFECTS
      7. DISCUSSION AND CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 163: The Impact of E-Commerce on International Trade and Employment
      1. INTRODUCTION
      2. BACKGROUND
      3. THE EFFECTS OF E-COMMERCE ON INTERNATIONAL TRADE AND EMPLOYMENT
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    5. Chapter 164: Internet Prices and Price Dispersion
      1. INTRODUCTION
      2. BACKGROUND
      3. FUTURE RESEARCH DIRECTIONS
      4. CONCLUSION
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    6. Chapter 165: Macroeconomics Aspects of E-Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. ECONOMIC GROWTH AND E-COMMERCE
      4. MONETARY POLICY AND E-COMMERCE
      5. FISCAL POLICY AND E-COMMERCE
      6. INTERNATIONAL TRADE AND E-COMMERCE
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    7. Chapter 166: Microeconomic Aspects of E-Commerce
      1. INTRODUCTION
      2. BACKGROUND
      3. MICROECONOMIC IMPACTS OF E-COMMERCE
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    8. Chapter 167: A Model for Usability in E-Commerce Services
      1. INTRODUCTION
      2. DEVELOPING A MODEL OF USABILITY IN E-COMMERCE SERVICES
      3. MEASUREMENT OF USABILITY, EMPIRICAL EVIDENCE, AND CONCLUSION
      4. REFERENCES
      5. KEY TERMS AND DEFINITIONS
    9. Chapter 168: Ten Years of Enterprise 2.0
      1. 1. INTRODUCTION
      2. 2. ENTERPRISE 2.0 SCOPE
      3. 3. ENTERPRISE 2.0 ADOPTION AND DIFFUSION UPDATED
      4. 4. POWER LAW OF ENTERPRISE 2.0 UPDATED
      5. 5. THE RETURNS TO INVESTING IN ENTERPRISE 2.0
      6. 6. FURTHER RESEARCH DIRECTIONS
      7. 7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    10. Chapter 169: Theoretical Perspectives on Social Shopping
      1. INTRODUCTION
      2. SOCIAL SHOPPING AS A NEW BUSINESS MODEL
      3. THEORETICAL PERSPECTIVES ON SOCIAL SHOPPING
      4. ADVANTAGES AND DISADVANTAGES OF SOCIAL SHOPPING TO SOCIAL MERCHANTS
      5. MERCHANT REVIEW SITES IN SOCIAL SHOPPING
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    11. Chapter 170: What Makes the Platform Network Effects Unsustainable?
      1. INTRODUCTION
      2. NETWORK ECONOMICS OF VIDEO GAME PLATFORM
      3. COMPETITION BETWEEN INCUMBENT AND ENTRANT PLATFORMS
      4. APPLICATION PROVIDER COMPETITION AND EXCLUSIVITY TRADE-OFFS
      5. DISTINCTIVE VS. MASS MARKET PLATFORM POSITIONING
      6. THE BLUE OCEAN STRATEGY
      7. EFFECTS OF UNPAID APPLICATION PROVIDERS
      8. DISCUSSION AND CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
  20. About the Contributors