Bibliografía
Capítulo 4
BBDO (2001), Brand Equity Evaluation, noviembre.
BBDO (2002), Brand Equity Analysis, septiembre.
BRANDCHANNEL, www.brandchannel.com.
BRANDECONOMICS, www.brandeconomics.com.
INTERBRAND (1998), Brands-The New Wealth Creators.
INTERBRAND (1997), Brand Valuation.
INTERBRAND (2000), The Future of Brands.
INTERBRAND (1997), The World’s Greatest Brands.
Interbrand (2002), Uncommon Practice.
(2002), «Famous Brands-Half Off!», Fortune Magazine, 13 de agosto.
(2001), «AC Puts Number of Global Brands at 43», Wall Street Journal, 1 de noviembre.
(2000), «The Brand Report Card», Harvard Business Review, enero-febrero.
WUNDERMAN, www.wunderman.com.
Capítulo 8
FLETCHER, A. (2001), The Art of Looking Sideways, Phaidon Press.
HAIG, M. ...
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