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Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Ted Schadler, Josh Bernoff

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9. leading and managing HEROes

Here’s what we learned from Scott Cook, the founder of Intuit: fail as frequently as possible. But learn from it.

Intuit is an incredible company in a boring category. Revenues at Intuit went up every year between 2005 and 2009, recession or not. And this is a company that makes solutions for accounting and taxes, chores that most individuals and small businesses think about as little as possible. Even though the consumer software business has been in the dumper for years, with prices dropping and competition commoditizing the products that companies and people do buy, Intuit is thriving. The reason: a culture that encourages, nurtures, and supports HEROes.

This business of leading and managing HEROes is tricky. ...

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