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Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Ted Schadler, Josh Bernoff

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7. do-it-yourself technology fuels the HERO Compact

HEROes pick their own technologies. They also make mistakes.

Take Gary Koelling and Steve Bendt, two Best Buy advertising staffers who launched Blue Shirt Nation, an internal social network for the company’s “blue shirt” retail sales staff. Here’s how we told the story in Groundswell:1

Gary started in August 2006 by finding a spare server, stashing it under his desk, and loading it with Drupal, an open-source suite of community-building software … The project took off when they showed it to the senior VP of marketing, Barry Judge, who told them that they weren’t thinking big enough—and promptly offered them a generous budget to build out the community.

When we reconnected with Gary and Steve ...

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