Part 2
Developing an Effective Employer Brand Strategy
IN THIS PART …
Develop your employer value proposition (EVP) — what your organization promises to candidates and delivers to employees.
Give your employer brand a distinctive look and feel that stands out from the competition.
Step up from traditional recruitment advertising campaigns to content marketing that delivers a richer, more authentic view of your organization.
Develop and distribute employer brand guidelines and toolkits that maintain global brand consistency while allowing for local customization.
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