Part 1
Getting Started with Employer Branding
IN THIS PART …
Discover what employer branding is all about and how it can benefit your organization in attracting, engaging, and retaining the right people.
Identify the four steps to developing and executing an effective employer brand strategy.
Clarify your organization’s strategic objectives, identify the talent required to achieve those objectives, and gain the support of your organization’s leadership team.
Evaluate your existing employer brand to determine how well it’s currently perceived and whether it’s delivering the kind of talent your organization needs to succeed.
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