PART 4
UNCONVENTIONAL LESSONS
In writing this book we have tried to offer helpful guidance to the broad subject of starting a new business without pretending that we have all the answers. However, there is no substitute for the kind of real experiences we went through.
We have emphasised in the first three parts of the book that one of the main attractions of starting and owning your own business is that you can do things your way.
Throughout the 10 years that we ran our own company we were constantly learning. We found that as the years rolled by we developed our own mini-set of business theories that you are unlikely to find in any of the traditional ...
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