Bibliography
New business ideas:
Bragg, A. and Bragg, M. (2005) Developing New Business Ideas A Step by Step Guide to Creating New Business Ideas Worth Backing, FT Publishing.
—(2010) “The HBR List. Breakthrough Ideas for 2010”, Harvard Business Review.
Marketing:
Hammond, J. (2008) Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Marketplace, Kogan Page.
Norman, J. (2004) What No-One Ever Tells You about Marketing Your Own Business, Real Life Marketing Advice from 101 Successful Entrepreneurs, Kaplan Business.
Business plan:
Mullins, J. (2010) The New Business Road Test: What Entrepreneurs and Executives Should Do before Writing a Business Plan, FT Publishing.
Culture:
Covey, S. (2004) ...
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