Chapter 18
Beware of experts
In Chapter 9 we have outlined some circumstances in which you might need to take external advice to help start and develop your business. There are many occasions when selected advisers can be necessary and beneficial to your fledgling business. However, we also believe there are plenty of reasons to be cautious about the type and number of experts you use.
Reasons to beware of experts
1 Are they really “experts”?
The first question to consider is whether they are truly experts. These days it is fairly easy to garner public support that questions the expertise on offer, particularly from those involved in the ...
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