Chapter 16

Managing growth

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In the first year or so of your business, most of your efforts will be focused on making your relatively small company efficient, dynamic and most importantly profitable. If your plan is working, the next challenge is to manage growth.

There are three areas that you will need to consider:

  • the financial issues surrounding cash flow
  • the impact on the infrastructure
  • the potential affects on the culture of the organisation.

There is an assumption in most of the business world that you must strive for growth at all cost. Certainly some is essential to ensure that your business can generate sufficient income for you ...

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