Chapter 9
Branding your business
Branding is a means of identifying a business, product or service as distinct from others. If you are selling products and services to consumers, it is likely that you will have to think about how you will market them as part of your business model. But at this stage we are thinking more fundamentally about how to brand and market the business itself.
The amount of resource that you need to invest will very much depend on the sort of business you have. It is an area where there are a myriad of agencies that can help you but whether this is good use of your money is a question you must ask.
There are two simple ...
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