12
REAPING THE REWARDS
In This Chapter
• Four Levels of Engagement
• Engagement in Difficult Economies
• A New Definition of Engagement
• Impact of Engagement
“Winner takes all” is a phrase that has been used in movies, books, and around card tables. In today’s world, the “pie” or market share is divided up with added pressure and competition. It will become increasingly difficult to gain or keep market share without an advantage. Your people are your advantage. Your employees drive your success. It is either that, or it is the opposite. Your people become your disadvantage. Your employees hinder your success.
If you think about anything that happens in your organization, it happens through and because of people. Innovation, problem solving, ...

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