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Emotional Design: Why We Love (or Hate) Everyday Things by Donald Norman

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EPILOGUE
We Are All Designers
I TRIED AN EXPERIMENT. I posted a request to some internet discussion groups for examples of products and web sites that they loved, hated, or had a love/hate relationship with. I received around 150 email responses, many passionate, and each listing several items. The responses were highly biased toward technology, not surprisingly, because this is the area in which most of the respondents worked; but technology did not receive high marks.
One of the problems with such a survey is the “too obvious to notice” effect, as reflected by the old folk tale that a fish is the last to notice water. Thus, if you ask people to describe what they see in the room in which they are sitting, they are apt to leave out the obvious: ...

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