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Emotional Design: Why We Love (or Hate) Everyday Things by Donald Norman

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CHAPTER FOUR
Fun and Games
PROFESSOR HIROSHI ISHII of the MIT Media Laboratory runs back and forth, eager to show me all his exhibits. “Pick up a bottle,” he says, standing in front of a colorfully lit stand of glass bottles. I do so and am rewarded by a playful tune. I pick up a second bottle and another instrument joins in, playing in harmony with the first. Pick up the third bottle, and the instrumental trio is complete. Put down one of the bottles and the instrument associated with it stops. I’m intrigued, but Hiroshi is anxious for me to experience more. “Here, look at this,” Hiroshi is calling from the other side of the room, “try this.” What is going on? I don’t know, but it certainly is fun. I could spend the whole day there.
But Hiroshi ...

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