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Emoti-coms: A marketing guide to communicating through emotions by Charles Bal, Xavier Quattrocchi-Oubradous

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Conclusion. Emotions are Not the Key, They are the Door

No quote for the conclusion?

When approaching the end of writing Emoti-coms, as authors we argued over a potential quote for the conclusion. One very much liked a saying of Arthur Bloch (the author of Murphy’s law): “a conclusion is the place where you get tired of thinking”. Only this might, at a first glance, be considered disrespectful of the reader!

On reflection, though, tiredness of thought seemed – if not worthy of the chapter quote – at least very relevant to the case we have made throughout this book for a new, empathic, and ultimately more engaging form of marketing and communication. Tired is precisely what most of our brains are when it comes to traditional communications ...

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