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Emerging Research on Islamic Marketing and Tourism in the Global Economy

Book Description

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Preface
  6. Acknowledgment
  7. Section 1: Emerging Research on Islamic Marketing in the Global Economy
    1. Chapter 1: Superfluous or Moderation?
      1. ABSTRACT
      2. INTRODUCTION
      3. RESEARCH FRAMEWORK: VALUE – ATTITUDE – BEHAVIOR SYSTEM
      4. RELIGIOUS VALUES
      5. ATTITUDE TOWARD LUXURY BRAND
      6. RELIGION AND CONSPICUOUS CONSUMPTION BEHAVIOR
      7. PROPOSED RESEARCH METHOD
      8. PRACTICAL IMPLICATIONS
      9. CONCLUSION AND FUTURE RESEARCH
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 2: The Advent of Western-Style Shopping Centres and Changes in Saudi Women's Purchasing Behaviour
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. ISSUES, CONTROVERSIES, PROBLEMS
      6. SOLUTIONS AND RECOMMENDATIONS
      7. METHODOLOGICAL LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 3: Determinants of Saudi Consumers' Willingness to Participate in Cause-Related Marketing (CRM) Campaigns
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. ISSUES, CONTROVERSIES, PROBLEMS
      6. SOLUTIONS AND RECOMMENDATIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 4: Antecedents to Willingness to Boycotts among Malaysian Muslims
      1. ABSTRACT
      2. INTRODUCTION
      3. BOYCOTTING OF AMERICAN (AND OTHER WESTERN) PRODUCTS IN MALAYSIA
      4. BOYCOTT PARTICIPATION AND THE UNDERLYING THEORIES
      5. METHODOLOGY
      6. RESULTS
      7. OUTER MODEL EVALUATION/MEASUREMENT VALIDITY
      8. INNER MODEL EVALUATION (STRUCTURAL MODEL)
      9. DISCUSSIONS
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. APPENDIX
    5. Chapter 5: A Rhetoric on Diversity and Marketing Theory
      1. ABSTRACT
      2. REFERENCES
      3. ENDNOTES
    6. Chapter 6: Halal Food Market and Opportunities for Logistics Sector
      1. ABSTRACT
      2. INTRODUCTION
      3. HALAL FOOD
      4. HALAL LOGISTICS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
  8. Section 2: Emerging Research on Islamic Tourism in the Global Economy
    1. Chapter 7: The Challenges and Opportunities in Addressing the Needs of Middle Eastern Tourists
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE
      4. MAIN FOCUS OF THE CHAPTER
      5. ANALYSIS
      6. DISCUSSION AND FINDINGS
      7. RECOMMENDATIONS AND FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 8: Halal Branding for Medical Tourism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND LITERATURE REVIEW
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 9: Islamic Tourism in India and Pakistan
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND LITERATURE REVIEW
      4. ISLAMIC TOURISM IN INDIA
      5. ISLAMIC TOURISM IN PAKISTAN
      6. MAIN FOCUS OF THE CHAPTER
      7. OPPORTUNITIES
      8. CHALLENGES
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    4. Chapter 10: Factors Determining the Price of Umra Package among Travel Agencies in Kano Metropolis
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 3. METHODOLOGY
      4. 4. DATA ANALYSIS AND RESULTS
      5. 5. SOLUTIONS AND RECOMMENDATION
      6. 6. CONCLUSION
      7. 7. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. ADDITIONAL READING
      10. APPENDIX 1
      11. APPENDIX 2
      12. APPENDIX 3
      13. APPENDIX 4
    5. Chapter 11: Islamic Tourism in South Africa
      1. ABSTRACT
      2. INTRODUCTION
      3. A BRIEF HISTORY OF MUSLIMS IN SOUTH AFRICA
      4. FINDING A THEORETICAL COMPASS: ISLAMIC TOURISM THROUGH A POSTMODERN LENS
      5. CONCEPTUALIZING THE ISLAMIC TOURIST IN SOUTH AFRICA: INTEGRATIONIST VS. SPECIALIST
      6. TOURISM IN SOUTH AFRICA: RECENT TRENDS IN VISITS AND EXPENDITURE
      7. A PRAGMATIC APPROACH: ISLAMIC TOURISM AS AN EMERGING MARKET
      8. TOURIST DESTINATIONS IN SOUTH AFRICA
      9. ISLAMIC TOURIST DESTINATIONS
      10. SOME POPULAR TOURIST DESTINATIONS IN SOUTH AFRICA
      11. CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
  9. Compilation of References
  10. About the Contributors