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Emerging Perspectives on the Mobile Content Evolution

Book Description

In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Preface
    1. A MOBILE REVOLUTION INSIDE A DIGITAL REVOLUTION
    2. REFERENCES
  6. Acknowledgment
  7. Section 1: On the Logics and Economics of the Mobile Content Evolution
    1. Chapter 1: Global Trends in Mobile
      1. ABSTRACT
      2. 1. A MOBILE WORLD: SCALING UP2
      3. 2. CHANGING PATTERNS OF PRODUCTION AND CREATION
      4. CONCLUSION: “TARZAN ECONOMICS”?
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
      7. ENDNOTES
    2. Chapter 2: Mobile Communications and the Entrepreneurial Revolution
      1. ABSTRACT
      2. MOBILE COMMUNICATIONS AND ENTREPRENEURSHIP IN CONTEXT
      3. MOBILE INDUSTRY EVOLUTION: RECENT DISRUPTIVE MILESTONES
      4. UPCOMING BUSINESS OPPORTUNITIES
      5. CLOSING REMARKS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    3. Chapter 3: Behavioural Targeting in the Mobile Ecosystem
      1. ABSTRACT
      2. INTRODUCTION
      3. THE VALUE OF PERSONAL INFORMATION AS AN INTANGIBLE ASSET
      4. THE BEHAVIOURAL ADVERTISING ECOSYSTEM
      5. BEHAVIOURAL TARGETING IN A MOBILE CONTEXT
      6. CONCLUSION
      7. ACKNOWLEDGEMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 4: A Reflection on Wearables and Innovation in the Mobile Ecosystem
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. WEARABLES: A LONG-AWAITED PROMISE, COME TRUE WITH A HUGE SPACE FOR INNOVATION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTE
    5. Chapter 5: Mobile Music
      1. ABSTRACT
      2. MUSIC IN THE HANDSET: PIONEERING DIGITAL MOBILE DEVELOPMENTS
      3. A BRIEF ACCOUNT OF MOBILE MUSIC: A TALE OF FOUR GENERATIONS
      4. BUSINESS MODELS FOR MOBILE MUSIC
      5. THE FUTURE OF MOBILE MUSIC: CHALLENGES AND OPPORTUNITIES
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTE
    6. Chapter 6: Examining Mobile Search Adoption
      1. ABSTRACT
      2. INTRODUCTION
      3. STUDY RATIONALE
      4. MOBILE SEARCH: SERVICE AND CONTEXT
      5. DESCRIBING MOBILE SEARCH BEHAVIORS AMONG DISTINCT GROUPS
      6. CONCLUSION
      7. FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    7. Chapter 7: From Personal to Mobile Healthcare
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MHEALTH: CURRENT PICTURE
      5. TOWARDS MOBILE HEALTHCARE
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 8: Mobile Big Data
      1. ABSTRACT
      2. 1. INTRODUCTION: WHAT IS MOBILE BIG DATA?
      3. 2. BIG DATA ECOSYSTEM
      4. 3. MOBILE COMPUTING AND BIG DATA VALUE CHAIN
      5. 4. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
  8. Section 2: On the Semantics and Pragmatics of the Mobile Content Evolution
    1. Chapter 9: Driving Media Transformations
      1. ABSTRACT
      2. INTRODUCTION
      3. MOBILE PLATFORMS AND THE RE-INTERMEDIATION OF CULTURAL INDUSTRIES
      4. UNDERSTANDING CONTENT CONSUMPTION IN THE MOBILE ENVIRONMENT
      5. PERSONAL INFORMATION AS A NEW VALUE DRIVER
      6. EXPANDING DIGITAL CONTENT VALUE CHAIN
      7. CONCLUDING REMARKS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTE
    2. Chapter 10: Mobile Content Adaptation
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DEVICE FACTORS
      5. NETWORKS
      6. CONTENT FACTORS
      7. SOFTWARE AND RESOURCES
      8. FUTURE TRENDS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 11: Mobility Matters
      1. ABSTRACT
      2. INTRODUCTION
      3. LOCATION PLUS MOBILITY
      4. NET LOCALITY
      5. BACKGROUND
      6. CLASSIFICATION SYSTEM VALUE
      7. AN AFFORDANCES APPROACH
      8. ESSENTIAL TOPICS
      9. FUTURE RESEARCH DIRECTIONS
      10. A COMPARISON AND DISCUSSION
      11. CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
    4. Chapter 12: Who Brings the News?
      1. ABSTRACT
      2. INTRODUCTION
      3. THE EMERGENCE OF AGGREGATOR APPS
      4. NEWS AGGREGATING APPS IN ACTION
      5. FAR BEYOND PORTABILITY
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    5. Chapter 13: Mobile Journalism and Innovation
      1. ABSTRACT
      2. INTRODUCTION
      3. INNOVATION: A PREAMBLE
      4. AUTOCHTHONY AND INNOVATION
      5. CONVERGENCE, MOBILITY, AND AUTOCHTHONY
      6. NEWS DESIGN AND AFFORDANCES
      7. JOURNALISTIC APPLICATIONS: CASE STUDIES
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. END NOTES
    6. Chapter 14: The Role of the Profile and the Digital Identity on the Mobile Content
      1. ABSTRACT
      2. INTRODUCTION
      3. MANAGING MEDIA, IDENTITY, NETWORKS, AND TECHNOLOGY
      4. PRELIMINARY MAIN RESULTS OF THE ‘PUBLIC & PRIVATE’ PROJECT
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  9. Section 3: Experiences and Performances on Mobile Content Evolution
    1. Chapter 15: Research, Development and Creativity in Ubiquitous Technologies in University
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING SECTION
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 16: Mobile Content and Walking Documentary
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. COMMUNICATING EARTH SCIENCE WITH DIGITAL TECHNOLOGY IN THE OUTDOORS
      5. THE BIG HISTORY NETWORK IS AN IDEAL ENVIRONMENT FOR EXPERIMENTAL TEACHING AND LEARNING WITH TECHNOLOGY
      6. EXPERIMENTAL SCIENCE WITH BODY AND MIND THROUGH MOBILE TECHNOLOGY: WALKING NON-FICTIONAL STORIES
      7. ENHANCING WALKING DOCUMENTARY BY EMERGING TECHNOLOGY
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    3. Chapter 17: The Message Is the Medium
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MOBILITY TO GO GREENER
      5. CHANGING PERSPECTIVES
      6. MOBILE AWARENESS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    4. Chapter 18: Mobile Media and Social Interaction
      1. ABSTRACT
      2. INTRODUCTION
      3. PART I: LITERATURE REVIEW
      4. PART II: EMPIRICAL RESEARCH
      5. PART III: CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
  10. Compilation of References
  11. About the Contributors