You are previewing Emerging Markets.
O'Reilly logo
Emerging Markets

Book Description

This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. 01    Introduction
    1. What to expect in Chapter 1
    2. Value-added chains, networks and global competition
    3. Value chains of emerging market-based competitors
    4. Innovation and competitiveness
    5. Some conclusions
    6. Notes
    7. References
  5. 02    Why emerging markets are the place to be
    1. What to expect in Chapter 2
    2. Emerging markets as markets
    3. Emerging markets as sources of production
    4. Emerging markets as sources of knowledge
    5. Key emerging markets in the early 21st century
    6. Conclusion
    7. Notes
    8. References
  6. 03    The time horizon
    1. What to expect in Chapter 3
    2. The future
    3. In the very long run
    4. Expected leading (emerged) countries for later in the 21st century
    5. Some heretical thinking on emerging market leaders in the future
    6. Conclusions
    7. Notes
    8. References
    9. Appendix: Emerging market characteristics
  7. 04    What is the challenge from emerging markets?
    1. What to expect in Chapter 4
    2. Introduction
    3. Emerging market competitors
    4. Conclusions
    5. Notes
    6. References
  8. 05    Competing in emerging markets
    1. What to expect in Chapter 5
    2. The challenges of operating in emerging markets
    3. Specific barriers to entry
    4. Example: competing in China
    5. Example: competing in Mexico
    6. Example: competing in South Africa
    7. Example: competing in Argentina
    8. Example: competing in India
    9. Example: competing in Russia
    10. Conclusions: tying together these experiences
    11. Notes
    12. References
    13. Appendix: Rules on foreign companies in selected emerging markets
  9. 06    Competitive strategies of firms in China: MNEs, SOEs and private firms
    1. What to expect in Chapter 6
    2. Introduction
    3. The Chinese competitive environment
    4. A focus on three sectors
    5. The automobile industry in China
    6. The telecommunications equipment industry in China
    7. The banking industry in China
    8. Conclusions: a review of the three competitive situations
    9. Acknowledgements
    10. Notes
    11. References
    12. Appendix: Structure of the Chinese car industry
  10. 07    Emerging market MNEs competing in industrial countries and globally
    1. What to expect in Chapter 7
    2. Zhejiang Geely Holding Group Co., Ltd from China
    3. MTN from South Africa
    4. FEMSA from Mexico
    5. Wipro from India
    6. LAN (now LATAM) from Chile
    7. Itaúsa from Brazil
    8. GEA from Colombia
    9. Aramex from the United Arab Emirates
    10. Conclusions
    11. Notes
    12. References
  11. 08    Innovation is key
    1. What to expect in Chapter 8
    2. Introduction
    3. Measures of innovation
    4. What is innovation, and how should it be measured?
    5. How do emerging market companies fare on broadly defined innovation?
    6. Where does innovation flourish and why?
    7. Conclusions about innovation and national/company characteristics
    8. Notes
    9. References
  12. 09    Large, small, family-owned and state-owned companies from emerging markets
    1. What to expect in Chapter 9
    2. Government-owned companies (SOEs)
    3. Family-based business groups from emerging markets
    4. Large vs small companies
    5. Conclusions
    6. Notes
    7. References
  13. 10    Conclusions
    1. One final emerging market example: Hutchison Whampoa
    2. One final Triad example: Nike
    3. Notes