Emerging Markets Rule: Growth Strategies of the New Global Giants

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Introduction: A Permanent Revolution

1 Axiom 1: Execute, Strategize, Then Execute Again.

2 Axiom 2: Cater to the Niches.

3 Axiom 3: Scale to Win

4 Axiom 4: Embrace Chaos

5 Axiom 5: Acquire Smart

6 Axiom 6: Expand with Abandon

7 Axiom 7: No Sacred Cows!

8 Take Action!

Notes

Index

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Emerging Markets Rule: Growth Strategies of the New Global Giants by Mauro Guillen, Esteban Garcia-Canal

CONTENTS

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