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Emerging Markets Rule: Growth Strategies of the New Global Giants

Book Description

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn’t alone. The world’slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement.The balance of power in the global economy is shifting.Are you in a position to compete with the most energetic, imaginative companies on the planet?In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening and how you can prevent it from happening to you.