You are previewing Emerging Innovative Marketing Strategies in the Tourism Industry.
O'Reilly logo
Emerging Innovative Marketing Strategies in the Tourism Industry

Book Description

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Dedication
  6. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  7. Preface
    1. ORGANIZATION OF THE BOOK
  8. Acknowledgement
  9. Chapter 1: The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMER SEARCH BEHAVIOR AND SEARCH ADVERTISING
    4. DISCUSSION AND FUTURE RESEARCH DIRECTIONS
    5. REFERENCES
    6. ADDITIONAL READINGS
    7. KEY TERMS AND DEFINITIONS
  10. Chapter 2: CRM in Tourism
    1. ABSTRACT
    2. CRM DEFINITION
    3. CRM BENEFITS AND OBJECTIVES
    4. PROCESS
    5. PEOPLE
    6. TECHNOLOGY
    7. CRM SUCCESS AND FAILURE FACTORS
    8. TOURISM MARKETING AND CRM
    9. CRM MODELS
    10. REFERENCES
    11. ADDITIONAL READING
    12. KEY TERMS AND DEFINITIONS
  11. Chapter 3: Advent of Information Technology in the world of Tourism
    1. ABSTRACT
    2. INTRODUCTION
    3. COMPONENTS OF TOURISM
    4. TRAVEL AND TOURISM APPROACH IN MODERN TIMES
    5. NEW AND INNOVATIVE TECHNOLOGIES
    6. A FEW MOBILE APPLICATIONS USEDIN TRAVEL AND TOURISM
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READINGS
    10. KEY TERMS AND DEFINITIONS
  12. Chapter 4: Sustainable Tourism Marketing Strategy
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER - THE BOTANICUS
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READINGS
    9. KEY TERMS AND DEFINITIONS
  13. Chapter 5: The Augmented Reality Marketing
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  14. Chapter 6: Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND AND LITERATURE REVIEW
    4. MAIN FOCUS OF THE CHAPTER
    5. FINDINGS AND DISCUSSIONS
    6. CONCLUSION AND RECOMMENDATIONS
    7. REFERENCES
    8. ADDITIONAL READINGS
    9. KEY TERMS AND DEFINITIONS
  15. Chapter 7: Smart Technologies
    1. ABSTRACT
    2. INTRODUCTION
    3. AUGMENTED REALITY
    4. AUGMENTED REALITY IN TOURISM
    5. METHODOLOGY
    6. RESULTS
    7. FUTURE RESEARCH DIRECTIONS
    8. CONCLUSIONS AND SUGGESTIONS
    9. REFERENCES
    10. ADDITIONAL READINGS
    11. KEY TERMS AND DEFINITIONS
    12. ENDNOTES
  16. Chapter 8: Potentials of Wineries as Tourism Destinations in India
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. THE ROLES OF WINERIES
    5. WINE PRODUCTION SCENARIO IN INDIA
    6. CLASSIFICATION OF WINE
    7. MACHINERIES AND ACCESSORIES AND OTHER INPUTS FOR WINERIES
    8. INDIAN WINERIES PROMOTE VINEYARDS AS TOURIST DESTINATIONS
    9. TOP VINEYARD DESTINATIONS OF INDIA
    10. INDIAN WINE CONSUMPTION
    11. THE CHANGING WINE MARKET IN INDIA
    12. WINE GRAPE GROWING REGIONS
    13. BEST WINES WITH INDIAN FOOD
    14. CONCLUSION
    15. SUMMARY
    16. REFERENCES
    17. ADDITIONAL READINGS
    18. KEY TERMS AND DEFINITIONS
  17. Chapter 9: A Comparative Study of an Innovative Marketing Strategies Adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL)
    1. ABSTRACT
    2. INTRODUCTION
    3. OBJECTIVES
    4. HOLIDAYS ON TIME SHARE BASIS CONCEPT
    5. INTRODUCTION OF THE COMPANIES
    6. COMPARATIVE STUDY OF 4 ‘P’S OF MARKETING BETWEEN SHRIL AND MHRIL
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  18. Chapter 10: The Role of Marketing Strategies in the Tourism Industry
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. ROLE OF MARKETING STRATEGIES IN THE TOURISM INDUSTRY
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READINGS
    9. KEY TERMS AND DEFINITIONS
  19. Chapter 11: Tourism Marketing in Developing Countries
    1. ABSTRACT
    2. INTRODUCTION
    3. TOURISM
    4. THE MAGIC OF TOURISM
    5. TOURISM AND ECONOMIC GROWTH
    6. TOURISM DEVELOPMENT IN DEVELOPING COUNTRIES
    7. THE IMPORTANCE OF TOURISM IN DEVELOPING COUNTRIES
    8. TOURISM INDUSTRY
    9. TOURISM AND POVERTY REDUCTION
    10. SUSTAINABLE TOURISM AS A DEVELOPMENT TOOL
    11. TOURISM GROWING IN DEVELOPING COUNTRIES
    12. STRATEGIES TO MAXIMIZE THE ECONOMIC BENEFITS FROM TOURISM IN DEVELOPING COUNTRIES
    13. TOURISM AS A DOUBLE-EDGED SWORD
    14. CONCLUSION
    15. REFERENCES
    16. ADDITIONAL READING
    17. KEY TERMS AND DEFINITIONS
    18. ENDNOTES
  20. Chapter 12: Experiential Tourist Products
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. REFERENCES
    5. ADDITIONAL READING SECTION
    6. KEY TERMS AND DEFINITIONS
    7. ENDNOTES
  21. Chapter 13: Tourism Motivational Factors in Bhutan
    1. ABSTRACT
    2. INTRODUCTION
    3. DISCUSSIONS AND ANALYSIS
    4. CONCLUSION
    5. REFERENCES
    6. ADDITIONAL READING
    7. Key Terms and Definitions:
  22. Chapter 14: A Birds Eye Views on Leisure Services
    1. ABSTRACT
    2. INTRODUCTION
    3. OPERATIONAL DEFINITIONS
    4. REVIEWS OF LITERATURE
    5. IMPORTANCE OF LEISURE SERVICES
    6. THE BENEFITS OF LEISURE
    7. CONCEPTS OF LEISURE
    8. CONCEPTUAL FRAMEWORK OF LEISURE
    9. VARIOUS VIEW POINTS ON LEISURE
    10. CHRISTIAN PERSPECTIVE ON LEISURE
    11. LEISURE INDUSTRY
    12. TYPES OF LEISURE INDUSTRY
    13. THE CATEGORIES (TYPES) OF LEISURE
    14. PUBLIC SECTOR
    15. COMMERCIAL PROVIDERS
    16. VOLUNTARY PROVISION IN THE NON-PUBLIC SECTOR
    17. CHALLENGES IN LEISURE SERVICE MARKETING
    18. VARIOUS CHALLENGES
    19. CONCLUSION
    20. REFERENCES
    21. ADDITIONAL READING
    22. KEY TERMS & DEFINITIONS
  23. Chapter 15: Regional Sustainable Development
    1. ABSTRACT
    2. INTRODUCTION
    3. THEORETICAL BACKGROUND AND LITERATURE REVIEW
    4. METHODS
    5. DETERMINATION OF THE DEMAND OF CULTURAL TOURISM.
    6. PROFILE OF TOURISTS WITH CULTURAL STATEMENT
    7. MOTIVATIONS AND SATISFACTION OF CULTURAL TOURISTS
    8. MARKET POTENTIAL
    9. CHARACTERISTICS OF THE OFFER OF CULTURAL TOURIST DESTINATIONS.
    10. OPERATIONS OF THE CULTURAL TOURISM BUSINESS
    11. DESIGN OF CULTURAL TOURS CIRCUITS IN SOUTHERN JALISCO
    12. BUSINESS DEVELOPMENT STRATEGIES OF CULTURAL TOURISM
    13. CONCLUSION AND RECOMMENDATIONS
    14. REFERENCES
    15. ADDITIONAL READING
    16. KEY TERMS AND DEFINITIONS
  24. Chapter 16: Tourist Inflow in a Temple City
    1. ABSTRACT
    2. 1. INRODUCTION
    3. 2. SURVEY METHODOLOGY
    4. 3. CONTEXTUALIZATION
    5. 4. SOCIAL DISTRIBUTION
    6. 5. ADVANTAGES & DISADVANTAGES
    7. 6. OPINION ABOUT IMPROVEMENT& COST
    8. 7. TOURISM ECONOMY IN BISHNUPUR
    9. 8. ANALYSIS OF PROBLEMS
    10. 9. ANALITICAL DISCOURSE
    11. 10. PROBLEMS AND SUGGESTIOS
    12. 11. POLICY PRESCRIPTION
    13. 12. CONCLUSION
    14. REFERENCES
    15. ADDITIONAL READINGS
    16. KEY TERMS AND DEFINITIONS
  25. Chapter 17: How Can a Regional Theme Park Survive in China?
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE
    4. METHODOLOGY
    5. FINDINGS AND DISCUSSION
    6. CONCLUSION AND LIMITATIONS
    7. REFERENCE
    8. KEY TERMS AND DEFINITIONS
  26. Chapter 18: Giving Brand Image to a Nation
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODS
    5. THE QUESTIONS
    6. FINDING
    7. THE GAPS IN THE LITERATURE
    8. INTERVIEW FEEDBACK
    9. PROCEDURE
    10. THE RESULT OF THE INTERVIEW
    11. CONCLUSION
    12. REFERENCES
    13. ADDITIONAL READING
    14. APPENDIX
  27. Chapter 19: Role of Tourism Industry in Employment Generation
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND OF THE STUDY AREA
    4. RATIONALE FOR THE STUDY
    5. LITERATURE REVIEW
    6. OBJECTIVES OF THE STUDY
    7. RESEARCH METHODOLOGY
    8. ROLE OF TOURISM INDUSTRY IN SOCIO-ECONOMIC DEVELOPMENT
    9. IMPACT OF HOTELS AND RESTAURANTS ON TOURISM INDUSTRY IN NAGALAND
    10. FINDINGS OF THE STUDY
    11. BARRIERS OF TOURISM INDUSTRY
    12. LIMITATIONS OF THE STUDY
    13. SUGGESTIONS AND RECOMMENDATIONS
    14. CONCLUSION
    15. REFERENCES
    16. ADDITIONAL READING
    17. KEY TERMS & DEFINITIONS
  28. Compilation of References
  29. About the Contributors