Acknowledgments

Thanks to the following people who contributed information to our book:

• Local marketing Internet communication managers, marketing operation managers, database marketing managers, business development managers, local agencies and sales teams in emerging markets who took the time to provide us with information, research, and interviews, which gave us deep local knowledge and understanding of emerging markets; you really did help us strengthen our model and insight on these huge and diverse markets. You truly believed in our model and shared our vision in defining it and publishing it.

• FT Press for enabling us to publish this book; we consider this to be a great achievement. In particular, we’d like to thank Jeanne Glasser, ...

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