Emerging Business Online: Global Markets and the Power of B2B Internet Marketing

Index

A

A/B splits, 164–165

“above the fold,” email, 180

above the line, 233–235

account-managed calls, 233

acquired data, quality of, 129–131

acquisition, 118–120

direct mail, 229

events, 227

online acquisition, 122

quality versus price, 129–131

third-party data acquisition, 128–129

web banners, 223

websites, 204

Africa, 16–20

allocation process, mops, 242–244

Alt tags, email, 175

applications, webcasts, 189–190

Asia, 11

automated notifications, 250

awareness, 138–140

direct mail, 229

events, 227

SMART, 161

technology-based awareness, 210

web banners, 223

webcasts, 192

websites, 204

data capture, 205–206

B

B2B (business-to-business) model, 7

banners. See web banners

BANT (budget, authority to buy, need/project, and time frame for project), ...