3. The ebocube and Business Models
Upon completion of this chapter, you should be able to
• Explain why business models are vital to successful businesses
• Describe the ebocube model
• Utilize the dashboard in phase one of the ebocube model
• Accomplish campaign and data planning in phase two of the ebocube model
• Understand how marketing operations, phase three, follows phase two of the ebocube model while also feeding phase one data-gathering objectives
To help organizations leverage the Internet, we developed the three-phase ebocube model. This will save your business time and money, help you avoid mistakes, and enable you to create meaningful marketing and sales results and metrics that impact the bottom line, profits. The ebocube will ...
Get Emerging Business Online: Global Markets and the Power of B2B Internet Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
