Embrace Your Ignorance

Book description

You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that.

Table of contents

  1. Cover
  2. Copyright
  3. Contents
  4. Embrace Your Ignorance

Product information

  • Title: Embrace Your Ignorance
  • Author(s): Michael Schrage
  • Release date: January 2015
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT56224