The Experts Weigh In
For the rest of the chapter, we’ll consult with two integration experts regarding what to consider when managing trigger-based email. First, we’ll talk to Amol Dalvi, an integration consultant. Then we’ll talk to Doug Karr, a product manager at ExactTarget, for his take on what to look for in an email system that offers integration capabilities. Here is what Amol Dalvi has to say in response to some typical integration questions.
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