Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level

Don’t Forget the Heads Up and Thank You

If you really want to humanize your survey efforts, consider a courteous heads up email letting your constituents know when your survey is coming and why. It’s also appropriate to follow up with a “thank-you” or reminder depending on whether or not the constituent replied. An appropriate follow-up to a nonresponder might be, “Why aren’t you responding?” Think back to my Starwood example. I’ve never answered any of their surveys. So why not send a message asking what would make me respond? Now that’s a survey I’d respond to.