Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level

What Other Tests Should Both Testing Pros and Beginners Consider?

The email offers and call to action should be tested regularly. But it doesn’t stop there. Here’s a list of additional items to consider testing:

• Which segments respond to your emails?

• Which offer drives the greatest conversions?

• What is the right balance of graphics and text?

• Are you better served sending content with a lot of links or a single focus?

The list can go on to cover elements such as:

• Personalization

• Landing pages

• Day/time sent

• Length of copy

• Intro text content

• Intro text style

• Body text content

• Body text style

• Closing text content

• Closing text style

• Bullets or numbering

• View above the fold

• Images

• Pricing

• Unsubscribe wording

• Taglines

• Response buttons/links

• Colors

• Coupons/discounts

• Sense of urgency

• Press mentions

• Store locations

• Conversion—online, phone, or both

• Animations

• Charts

• Strikeouts

• Signatures

• Testimonials

• Celebrities

• Polls/surveys

• Multimedia

• Refer a friend