More Advance Praise for Email Marketing: An Hour a Day
" More and more of our members tell us how they are using multiple channels to reach consumers. And why? As all marketing goes direct and multichannel, consumers have learned to adapt differently to media. A marketer who does not embrace the power of email is missing an important touch point with consumers." | ||
| --John A. Greco, Jr., president and chief executive officer, Direct Marketing Association | ||
"In Email Marketing: An Hour a Day, David and Jeanniey offer a must-have guide for every marketer that is filled to the brim with insider tips and practical tactics on improving the effectiveness of email marketing. As tenured champions of the email channel, they deftly explore email's intersection ... |
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