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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Chapter 9. Getting Ready for Year 2 and Beyond

You've learned all the critical aspects of email marketing, from building a staff and selecting the technology that is right for you, to segmenting your audience and analyzing your results. We trust you are off on your successful journey. However, email marketing is a continual process of optimization through trial and error. In this last chapter of the book, we cover how to plan for the long-term with future testing, so get ready.

Chapter Contents

Iterative Financial Analysis: Analytics Over Time

ESP Refresh: Evaluating Your ESP and Technology Partners

Assessing Future Trends

Journey On

Iterative Financial Analysis: Analytics Over Time

Trending your email marketing campaign data over time will be one of ...

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