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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Chapter 7. Month 2: Ensuring Success as You Launch Your Campaign

During this month, you will learn quite a lot about how your entire marketing plan is executed and how to continually optimize in accordance that plan. We'll take you through the components to launch your campaign, measure your progress, and manage your reputation.

Chapter Contents

Week 1: Sending Your First Campaign

Week 2: Creating a Plan to Optimize Your Results

Week 3: Measuring Email's Impact on Other Channels

Week 4: Promoting Your Email Results Within Your Organization

Week 1: Sending Your First Campaign

Reporting and measurement are going to be a central part of your first week of sending email messages. Your primary task this week is going to be focusing on reporting data that ...

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