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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Chapter 6. Preparing Your Email Marketing Strategy

Now is the time to kick off the most fun, frustrating, and rewarding experience you can have: creating your email campaign. This chapter and the next three form a calendar, guiding you through the details that will make you the best at your newfound craft. In this first month, you will lay the foundation for your campaign efforts. These are the most critical areas to build in the right way, because they will drive the success of anything else you do in your email campaign.

Chapter Contents

Week 1: Preparing Your Resource Arsenal

Week 2: Building the Blueprint for Success

Week 3: Counting Down to "Go Time"

Week 4: Testing Your Way to the First Campaign

Week 1: Preparing Your Resource Arsenal

An email ...

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