O'Reilly logo

Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5. Eight Key Drivers of Your Email Campaign

In this chapter, we will review key drivers to building a successful email campaign. Make sure you have that highlighter in hand because we'll show you how to apply general email tactics to specific types of businesses and business models. Underlying all the key macro drivers is your overall email marketing strategy. We will continue to reinforce the strategy guidance that we laid out in previous chapters, but now it is time for you to examine the nuances of the tactics that will be the foundation of your email marketing program.

Chapter Contents

Key Driver 1: Email Address Acquisition

Key Driver 2: Creative/Copy

Key Driver 3: Making the Data Work

Key Driver 4: Multichannel Integration

Key Driver 5: ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required