In the first chapter, we explored the five categories of email messages you will send: awareness, consideration, conversion, usage, and loyalty. This chapter focuses on the critical elements to consider for any of these types when designing an email campaign. To become a skilled email marketer, you need to understand how to continue improving results over time. This chapter will help, and we hope it quickly becomes one you bookmark for future reference.
Creating Brand Impact
Adding Intelligence to Your Design
Driving the Purchase
Creating Transactional/Service Messages
Adding Viral Marketing Elements
How much brand impact does your email create? Regardless ...