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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Chapter 2. The Five Critical Elements of Every Email You Create

In the first chapter, we explored the five categories of email messages you will send: awareness, consideration, conversion, usage, and loyalty. This chapter focuses on the critical elements to consider for any of these types when designing an email campaign. To become a skilled email marketer, you need to understand how to continue improving results over time. This chapter will help, and we hope it quickly becomes one you bookmark for future reference.

Chapter Contents

  • Creating Brand Impact

  • Adding Intelligence to Your Design

  • Driving the Purchase

  • Creating Transactional/Service Messages

  • Adding Viral Marketing Elements

Creating Brand Impact

How much brand impact does your email create? Regardless ...

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