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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Chapter 1. Understanding Email Marketing Today

Email marketing means different things to different people. Some see it as a critical communication link between consumers and the brands they trust and love; others see it as a thinly veiled, intrusive marketing tool. Either way, the email marketing you conduct today faces stiff competition from the email communication that is now the backbone of our digital lifestyles. This chapter starts with a brief history of email marketing and then looks at the value email marketing offers companies today.

Chapter Contents

  • How We Got Here

  • What Email Means to Your Audience

  • The Five Types of Email

  • Understanding the Economic Impact of Email

How We Got Here

In the early 20th century, noted English mathematician and philosopher ...

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