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Email Marketing: An Hour a Day by David Gilmour, David Daniels, Jeanniey Mullen

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Appendix B. Email Checklists

Email Checklists

In an effort to broaden the education and awareness of email marketing best practices, members of the Email Experience Council have committed to creating a series of checklists. The following checklists were created by the Direct Marketing Association's Email Experience Council (DMA/eec's EEC's) Email Design Roundtable. To learn about additional email checklists being produced, or to download new checklists, visit www.emailexperience.org/resouces/email-checklists/. These checklists are guides to ensure that you are addressing the basics and adhering to the latest best practices as it relates to email design.

Email Design ...

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