Appendix A. Vendor Resource List

This appendix lists the resources and companies that were mentioned throughout this book.

Associations, Events, and Publications

The following are resources for newsletters on market developments, best practices, and events:

  • ClickZ (Incisive Media): www.clickz.com

  • Direct Marketing Association: www.the-dma.org

  • EmailStatCenter: www.emailstatcenter.com

  • Email Experience Council: www.emailexperience.org

  • Email Insider (MediaPost): www.mediapost.com, www.mediapost.com/blogs/email_insider

  • Internet Advertising Bureau: www.iab.net

  • International Association of Privacy Professionals: https://www.privacyassociation.org

  • Internet Retailer: www.internetretailer.com

  • MarketingCharts: www.marketingcharts.com

  • MarketingProfs: www.marketingprofs.com ...

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