About the Authors
Linda M. Orr, Ph.D., is an Associate Professor of Marketing at the University of Akron. Her specialties are sales, sales management, and data analytics. She is the author of When to Hire—or Not Hire–a Consultant, Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant, and a co-editor of two other books: Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping your Best Customers, finalist for the American Marketing Association’s Berry Book Prize for the Best Book in Marketing (2009), and Marketing in the 21st Century: Volume 3: Company and Customer Relations. Dr. Orr has also published ...
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