Electronic Media Management, Revised, 5th Edition

Index

Accounting, 33–49

planning financial records, 33–43

preparing financial statements, 43–49

Adult Acoustic Alternative (AAA), 316, 323

Advertisers, 25, 102, 148–149

sale of time to, 15, 272

Advertising, 198–200, 213–214, 217, 275

billboards, 196, 199–200, 216–217

roaming, 217

broadcast, 200

cable television, 260

cooperative (co-op), 149–150, 156, 186

deceptive, 224–225

direct-mail, 214

frequency, 169

magazines, 199

newspapers, 198

per-inquiry, 156, 186

plan

rotation, 169

horizontal, 169–170

vertical, 170

spectrum, 169

political, sample checklist, 238

reach, 169

reasons, 168

schedule, 169

blinking, 170

effectiveness, 169

saturation, 169

spot, 169

space, sale of classified, 185

station’s logo incorporated into, 201

third-party issue, ...